In uncertain economic times, having a recession-proof business can be a game-changer. But what does it mean to be recession-proof? Simply put, a recession-proof business is one that remains stable and profitable even during economic downturns. While no business is entirely immune to economic fluctuations, there are certain industries that tend to weather the storm better than others.

Scent marketing, also known as aroma marketing, is a growing trend in the world of marketing and branding. It involves the use of scents to create a specific atmosphere, mood, or feeling in a space. By using specific scents strategically, businesses can improve customer experiences, increase sales, and build brand recognition.