From Etsy to Multi-Million: The Bohemian Branding of Ananda Wild
From a small Etsy shop to a multi-million dollar fashion brand, Ananda Wild wanted a brand that embodied nature, travel, and adventure. We crafted a warm and elegant visual identity that perfectly captures their personality and works seamlessly across all platforms. Join the journey of wanderlust with Ananda Wild.
Ananda Wild had a dream to connect people with nature through fashion. They approached us with a vision, and we brought it to life. From start to finish, we worked closely with Ananda Wild to craft a brand that not only communicates their unique connection with nature but also reflects their adventurous spirit and passion for travel.
We started by creating a memorable and distinctive brand name that encapsulated the essence of the brand. Then, we crafted a stunning logo design that perfectly captured Ananda Wild's personality and the beauty of the natural world.
But our work didn't stop there. We developed a comprehensive brand strategy that aligned with Ananda Wild's values, mission, and goals. We also created a robust brand identity that included everything from color palettes and typography to imagery and messaging.
To ensure that Ananda Wild's brand stayed consistent and cohesive, we provided them with brand guidelines that serve as a blueprint for their brand's visual and verbal communication. Finally, we provided creative direction to ensure that all brand assets, from their website to their packaging, worked seamlessly together.
Thanks to our partnership, Ananda Wild is now a thriving fashion brand with a loyal following that spans the globe. We're proud to have helped them achieve their dreams and can't wait to see where their journey takes them next.
At the heart of Ananda Wild's brand identity is a carefully curated color palette that perfectly captures the brand's connection to nature and its bohemian style. We chose a soft, balanced color palette that includes light pink hues, soft grey, and brown earthy tones, reminiscent of the desert and bohemian lifestyle.
The light pink hues symbolize the brand's feminine and playful side, while the soft grey and brown earthy tones reflect the natural elements of the brand's inspiration. These colors work harmoniously to create a sense of calm and serenity, evocative of the brand's values of peace and harmony.
In addition to the color palette, we also carefully selected typography and imagery that complement the brand's bohemian aesthetic. We chose a mix of playful and elegant fonts, that reflect the brand's adventurous spirit and their high-quality products. The imagery we chose, from desert landscapes to bohemian accessories, perfectly embodies the brand's connection to nature and the bohemian lifestyle.
All these elements come together to create a brand identity that is both unique and recognizable. Whether online or in-store, customers are immediately transported to the world of Ananda Wild, where they can discover the brand's products and experience the adventurous spirit that drives it. With our expert guidance, Ananda Wild has successfully carved out a niche in the fashion industry and continues to inspire people around the world to connect with nature and embrace their bohemian spirit.
Ananda Wild's brand identity is not just limited to digital assets or product packaging - it extends to all brand touchpoints, including hang tags. We worked closely with the brand to create a hang tag design that perfectly captures the essence of the brand.
To bring in the color palette, we used a subtle background in a soft, earthy brown hue that is reflective of the natural elements of the brand's inspiration. We then incorporated the brand's light pink hues in a playful and elegant way through the use of accents, such as a small pink line, that ties the design together.
The playful handwritten logo, which is an integral part of Ananda Wild's brand identity, was also incorporated into the hang tag design. We balanced the logo with the rest of the design elements in a way that felt modern and balanced, ensuring that it did not overpower the overall design.
To achieve a modern and cohesive look, we chose a mix of serif and sans-serif fonts that complemented the handwritten logo and the overall brand identity. The final result was a beautiful, modern, and balanced hang tag design that perfectly captures the spirit of Ananda Wild.
Our attention to detail and commitment to the brand's vision ensured that the hang tags seamlessly integrated with the brand's overall aesthetic, creating a cohesive and memorable brand experience for customers. From the logo to the hang tags, Ananda Wild's brand identity is consistent and unmistakable, creating a strong foundation for the brand's continued success.
"Working on this project with Quincy was seamless from start to finish. He created a beautiful rebrand for my label that I couldn’t be happier with. He delivers a very professional service, high spec presentation, fast turnaround and high aesthetic. I’m looking forward to having him on board for future projects."
- Susan, Founder of Ananda Wild
Stay Wild" is more than just a tagline for Ananda Wild; it's a call to action that perfectly captures the adventurous and free-spirited nature of the brand. The tagline is a nod to the brand's bohemian roots, which is all about embracing individuality, creativity, and a carefree spirit.
The tagline also perfectly complements the brand's name, "Ananda Wild," which means "blissful wilderness" in Sanskrit. It speaks to the brand's core message of connecting people with nature and encouraging them to embrace their wild side.
However, the tagline is not just about the brand's bohemian roots; it's also reflective of the brand's high-end, luxurious packaging. We carefully balanced the bohemian aesthetic with modern, sleek packaging that is both stylish and functional. The packaging is made from high-quality materials and features the brand's logo and color palette, creating a luxurious and sophisticated look.
This balance between bohemian roots and modern luxury is what makes Ananda Wild stand out from the crowd. The brand stays true to its roots while also appealing to modern customers who appreciate high-quality products and elegant packaging.
Overall, the tagline "Stay Wild" perfectly encapsulates the spirit of Ananda Wild and ties the brand's bohemian roots to its modern, high-end packaging. It's a call to action that encourages customers to embrace their individuality and their connection to nature while enjoying the luxurious and sophisticated products that the brand has to offer.