MTGM Branding Case Study featuring Vogue Williams and Joanne McNally
What We Did
Logo Design
Vogue Williams and Joanne McNally, two renowned personalities in the entertainment industry, have created a weekly podcast duo that promises a generous helping of laughter. The podcast's name, "My Therapist Ghosted Me," comes from a real-life experience that Joanne McNally had when her therapist suddenly stopped responding to her calls, emails, and even refused to answer the door at the clinic. The incident left Joanne feeling abandoned, confused, and frustrated, but it also gave birth to an idea that would eventually become the premise of their podcast.
To make their podcast stand out and reach a wider audience, Vogue Williams and Joanne McNally decided to hire a branded agency for a brand refresh. The agency worked closely with the duo to create a unique and memorable brand identity that captures the essence of their podcast.
The new branding includes a bold, eye-catching logo that features a ghostly figure with headphones on. The color palette is a mix of dark shades, representing the mystery and intrigue that comes with ghosting, and bright pops of color, symbolizing the laughter and joy that the podcast promises to deliver.
The branded agency also helped Vogue Williams and Joanne McNally refine their podcast's content and marketing strategy to attract more listeners. They introduced new segments and guest speakers to keep the show fresh and engaging, while also promoting the podcast through social media and other channels to increase its visibility.
The result of the brand refresh has been a resounding success, with "My Therapist Ghosted Me" gaining a loyal following of listeners who appreciate the duo's hilarious banter and insightful discussions. The podcast has become a platform for discussing mental health issues in a lighthearted and relatable way, while also promoting the importance of seeking help and support when needed.
Overall, Vogue Williams and Joanne McNally's decision to hire a branded agency for a brand refresh has helped them take their podcast to new heights, reaching a wider audience and creating a memorable and distinctive brand identity.
Logo Design
The branded agency created a unique logo for "My Therapist Ghosted Me" that features a charming geometric ghost with simple, elegant lines to create a visually appealing design. The wordmark, which includes the initials of the podcast's name, "MTGM," is rendered in large, thick text to provide a striking contrast to the ghost and add a bold, confident personality to the brand. Together, the logo and wordmark create a cohesive and eye-catching visual identity for the podcast that reflects its distinctive blend of humor, empathy, and mental health awareness.
