Automatenland
Brand Identity for Automatenland
Revolutionizing the vending industry with digital solutions, emphasizing customer-friendly quality and simplicity.
Automatenland, established in 2021 in Germany, was created with the goal of leveling the playing field in the vending machine industry. They aim to provide equal opportunities for both small businesses and large corporations to succeed in this sector.
As Automatenland continued to expand, they approached us to develop comprehensive brand guidelines. These guidelines were designed to ensure a consistent and clear brand identity and to regulate the correct usage of elements such as the brandmark, wordmark, sub-brands, color schemes, typography, visual elements, and more.
We focused on the fact that the Automatenland brand is a harmonious blend of future-focused dynamism and old-school dedication to service. This approach allowed us to develop a comprehensive branding system that exudes confidence and complements their innovative, user-friendly solutions.
What We Did
Brand Identity Guidelines
Brand Applications
Social Media Templates
Website Design
Beyond Transactions; Crafting Experiences
Beyond Transactions; Crafting Experiences
Bold & Vibrant
Automatenland is a well-established brand known for its distinctive color, Telemagenta, a color that creates great excitement and commotion. While historically we might have looked the pinks as very feminine/girly, today we think of pinks as modern and bold.
To ensure consistency in print materials, we’ve chosen *PANTONE 213 C as their designated color. This ensures that printed materials will always match the main brand color.
The neutral color palette is composed of black and shades of gray. We incorporate Neon Yellow, to complement our Magenta shade with a vibrant and more energetic personality to use on small accents of our visual communication.
Automatenland Brand Personality
Innovative Pioneer
Trustworthy Professional
Empathetic Guide
Dedicated Achiever
Accessible Ally
