HumanCentric
Transforming Workspace Experiences
7-figure revenue increase in the subsequent year
In the face of post-pandemic sales decline and increasing unpredictability in Amazon's operational practices, HumanCentric sought to revitalize its brand and establish a more resilient market presence. The Branded Agency was tasked with devising a comprehensive strategy to strengthen HumanCentric's brand, expand its product line, and diversify its sales channels.
Brand Redesign
Website Design and Development
Product Expansion Strategy
Social Media Launch and Growth
What We Did
The primary objective evolved to not only rejuvenate the brand and expand its market reach but also to secure a stable and growing revenue stream independent of Amazon’s market fluctuations.
By expanding the product portfolio and developing a strong e-commerce presence on their website, HumanCentric aimed to establish direct customer relationships and reduce over-reliance on third-party platforms.
Augmented Strategy and Execution
Dual-Channel Sales Approach
Our strategy included refining HumanCentric’s presence on Amazon while building a robust direct-to-consumer channel. We optimized the Amazon storefront for better performance and concurrently developed an intuitive, brand-aligned e-commerce website. This dual approach was designed to capture the extensive reach of Amazon and foster direct customer engagement and loyalty through the brand’s own platform.
Strategic Product Line Expansion
We conducted market research to guide the expansion of HumanCentric's product line, introducing new desk and accessory options to meet emerging workspace trends. This not only diversified the product offering but also opened up new market segments, contributing to revenue growth and market penetration.
Brand Strengthening Initiatives
A key part of our strategy was to enhance the perceived value and recognition of the HumanCentric brand. Through a revamped brand identity, including a modernized logo and cohesive visual elements, we communicated the brand’s core values of comfort, efficiency, and innovation. Integrated marketing campaigns further elevated brand awareness and customer retention.
Amazon and Website Synchronization
To maximize sales and customer satisfaction, we ensured a seamless integration between HumanCentric’s Amazon presence and its standalone website. This included synchronized product listings, consistent branding, and cross-promotional strategies, allowing customers to have a unified experience regardless of the purchasing channel.
Resulting Impact
This comprehensive strategy led to a significant turnaround for HumanCentric.
Not only did the brand see a 7-figure increase in revenue, but it also achieved a more stable and diversified sales ecosystem. The successful expansion into direct sales channels reduced the company’s vulnerability to changes in Amazon’s marketplace, ensuring sustained business growth.
"They were extremely responsive and organized. I felt like I was the only client."
Simcha Kanter, Founder and CEO
Client:
HumanCentric
Sector:
Retail and Amazon
Services:
Brand Redesign
Website Design and Development
Product Expansion Strategy
Social Media Launch and Growth