Spyce Girlz
Brand Identity Guidelines and Website Redesign
Spyce Girlz is a brand dedicated to crafting spice blends that bring extraordinary, fun, and unique flavors to every kitchen.
Spyce Girlz transforms your everyday meals into extraordinary culinary creations.
Founded by Lily Bond, her mission is to spice it right, one meal at a time. Driven by a childhood passion for vibrant tastes and wholesome ingredients, Lily's creations are the heart and soul of the brand, embodying a commitment to joy, health, and boundless culinary creativity. She created a brand dedicated to building a lively community of food enthusiasts, allowing customers to experience and enjoy bold new flavors.
We aimed to infuse the brand's personality with joy and playfulness, turning meal preparation into a creative playground filled with diverse flavors. We're all about crafting and defining a strong and coherent visual identity that authentically reflects the brand personality – capturing the essence of Spyce Girlz and its founder, Lily, in all their lively, playful cooking glory. It's about making sure our look matches the brand vibe, bringing that spark of joy to every experience people create in the kitchen.
What We Did
Brand Positioning
Brand Identity
Brand Guidelines
Website Redesign
Flavor, Creativity, and Joy in Every Bag
Just like the brand‘s personality, the color palette radiates energy and enthusiasm. Spice up your meals with the bold, warm tones of orange, red, and yellow, complemented by the freshness of vivid green and the creative flair of purple.
Creative Principles
Creativity
Joyful & Fun
Flavorful
Friendly (easy to use)
Client:
Spyce Girlz
Team:
Quincy Samycia
Scarlett Vera
Meghan Conyers
Sector:
Food Spices
Culinary Arts
Seasoning
Discipline:
Brand Identity