Sneakertopia
Brand Identity and Brand Guidelines for the Los Angeles Arts and Culture Museum
Where Sneaker Culture
and Streetwear Collide
Sneaker culture represents a thriving community of art, music, and fashion enthusiasts, extending far beyond a passing trend. It encompasses a diverse range of styles that transcend generations. Sneakertopia, the renowned cultural museum dedicated to this movement, presented The Branded Agency with an exhilarating challenge: revamp their brand identity, design their new museum store, and devise brand guidelines to ensure consistent resonance with global audiences.
Brand Identity
Brand Guidelines
Communication Guidelines
Store Design
What We Did
The Branded Agency created a comprehensive solution for Sneakertopia's new store.
The Branded Agency delivered a comprehensive solution to fulfill Sneakertopia's requirement for a new workshop. Our team meticulously developed a floor plan and presented a realistic 3D rendering, giving life to their visionary concept. To stay in line with the constantly evolving sneaker culture movement, we integrated emerging trends like NFTs into the store concept.
The workshop design centered on highlighting Sneakertopia's merchandise and brand identity while offering the flexibility to interchange merchandise and props to accommodate featured artists or seasonal elements. This approach ensures the workshop remains current and captivating for visitors. With equal emphasis on functionality and visual appeal, our team crafted a space that immerses anyone who visits in a truly captivating experience.
The Branded transplants the spirit and passion of sneaker culture into the museum’s visual identity.
We developed an integrated identity system that effectively communicates with various segments within the museum, capturing the essence of sneaker culture, music, and broader cultural scenes.
With careful attention to detail, we curated a purposeful and flexible visual system that encompasses the color palette, typography, patterns, and layout. Every aspect has been meticulously crafted to ensure intentionality and adaptability. Our goal was to create a visual framework that allows the art to shine as the focal point, taking center stage and captivating the viewer.
