OUR WORK
SERVICES
Contact us

Want to Write Better Ads? Explore Examples of Product Advertisements, Good Written Text & Print Ad Messaging (for Students of Marketing) From the Branded Agency

07/18/2025

Social Media Marketing / Marketing Strategy

At The Branded Agency, we’re pulling back the curtain on real campaigns, proven copy frameworks, and creative strategies that turn attention into action.

At The Branded Agency, ad writing isn’t just a creative exercise—it’s a business advantage. After years spent crafting conversion-ready campaigns for brands across industries and regions, we’ve decoded what separates attention-grabbing ads from forgettable noise.

Want to Write Better Ads?
Quincy Samycia
Play IconPause Icon
0:00
0:00
https://cdn.prod.website-files.com/673ec61d219571e72b3eba03/68ade4fb8025b84ba4484b97_259_Audio%20File_Want%20to%20Write%20Better%20Ads_.mp3

How Great Ads Work: Examples of Product Advertisements, Good Written Text & Print Ad Messaging for Students of Marketing

Four older professionals in business attire sit around a table discussing documents with charts and graphs, while a woman standing nearby takes notes on a clipboard. They appear to be in a bright, modern office setting.
A man with glasses and a patterned shirt types on a laptop at a wooden desk, with a framed plant print and a vase in the background, suggesting a calm, minimalist workspace.
A woman with long curly hair sits at a desk by a window, typing on a keyboard with a coffee cup nearby. City buildings are visible through the window, creating a cozy urban work-from-home setting
No items found.

Whether you’re a marketing student, an aspiring copywriter, or a seasoned brand strategist looking to sharpen your edge, this resource offers a real-world glimpse into how compelling product ads are made—and why they work.

More than just inspiration, you’ll find:

  • Proven ad examples pulled from live campaigns
  • Dissected copywriting frameworks we use internally
  • Creative strategies that align with consumer psychology
  • Actionable guidance on turning insights into impact

Because the best ads don’t just sell—they resonate.

Top 5 Takeaways for Next-Level Ad Writing

  1. Great Ads Are Engineered, Not Winged Behind every effective ad is a framework grounded in psychology, strategy, and structure. Clarity, voice, and value always beat clever for clever’s sake.
  2. Deconstruct to Understand Want to master ad writing? Reverse-engineer what works:
  • Identify the core emotional trigger
  • Break down the headline/subhead/call-to-action combo
  • Study how imagery reinforces message hierarchy
  • Observe tone consistency and brand alignment
  1. Emotion Beats Information Specs don’t stick—stories do. The best print ads evoke desire, urgency, or trust. Lead with a feeling, and support it with benefits, not bullet points.
  2. Copy Should Cut, Not Ramble Effective ad copy is concise, relevant, and unmistakably on-brand. Every word should pull weight. Use persuasive language, bold CTAs, and avoid filler at all costs.
  3. Use This Page Like a Creative Sandbox This isn’t just theory. These are frameworks we’ve tested in the wild. Take them. Remix them. Make them your own. Innovation comes from action, not imitation.

‍

Understanding Product Advertising: The Foundation of Brand Impact

Effective product advertising isn’t about shouting the loudest—it’s about communicating the clearest. At The Branded Agency, we believe the core of ad success lies in knowing exactly who you're speaking to and crafting a message that moves them to act.

  • Audience-First Strategy: Define their needs, fears, and desires. Then, position your product as the answer.
  • Format Follows Function: From print and billboards to Instagram Reels and email banners, your medium should match your audience's habits.
  • Message Meets Moment: Speak in their language. Show up where they scroll, listen, or look. Align emotion with context for maximum recall.

Breaking Down Great Ads: Lessons from the Greats

There’s a reason some ads become timeless while others fade fast. Our creative team reverse-engineers the classics not to copy—but to understand what makes them click.

  • Apple’s “Think Different”: A masterclass in visual minimalism + emotional storytelling. It sold a vision, not just a device.
  • Coca-Cola’s “Open Happiness”: Proof that emotional branding drives association, recall, and love.
  • Emotional Triggers Matter: Humor, nostalgia, belonging, and aspiration are more powerful than specs. We use these every day to turn heads—and win hearts.

Writing Ad Copy That Converts

Copy is the cornerstone of effective advertising—and it’s an art form we’ve spent years perfecting.

  • Sharp, Short, Strategic: Be brief. Be bold. Every word must earn its place.
  • Persuasive by Design: Use power verbs, benefit-forward phrasing, and clear CTAs. Avoid jargon. Trigger action.
  • Position Like a Pro: Know the product inside out so you can communicate value with confidence and speed.

Whether you’re writing for digital banners, outdoor boards, or social media carousels—words drive results. And our frameworks help you sharpen every line.

Want to learn more about brand platforms, Brand Strategy and Brand Identity? Keep reading!

If you need help with your companies brand strategy and identity, contact us for a free custom quote.

Our Services

Mastering the Message in Print Advertising

Print ads don’t compete for clicks—they command attention in the real world. And when done right, they don’t just sell—they inspire.

  • Narrative First: The best print ads aren’t descriptions—they’re stories. They immerse the reader in a feeling, an aspiration, a brand world.
  • Emotional Leverage: A luxury watch ad isn’t about time—it’s about success. A health drink ad isn’t about hydration—it’s about vitality. Make them feel, not just see.
  • Design + Copy Synergy: Imagery must complement the message. The layout should direct the eye. Cohesion is key.

We’ve helped brands build unforgettable print campaigns. And it always starts with strategic storytelling.

Tips from The Branded Agency Creative Team

Years in the field have taught us what textbooks never could. Here are our 5 most valuable tips:

  1. Know Who You’re Talking To: Their needs, pain points, lifestyle, and language—all must inform your copy.
  2. Don’t Overwrite: Clear beats clever. One sharp line > three mediocre ones.
  3. Leverage Persuasion: Use scarcity, urgency, social proof, and reciprocity wisely.
  4. Design Matters: Even the best headline will flop if buried in clutter. Marry form and function.
  5. Test, Tweak, Repeat: Great copy isn’t born—it’s refined. Always test your work against performance data.

We built this page to be your creative lab. Use it. Deconstruct what works. Build what works harder. Because at The Branded Agency, we don’t just admire great ads—we make them, every day.

"We’ve written ads that turn hesitation into clicks, curiosity into conversions, and casual scrolls into loyal buyers. These aren’t guesswork campaigns—they’re forged from years of in-the-trenches testing, refining, and winning for real clients in high-stakes markets. What we teach isn’t theory—it’s creative strategy sharpened by outcomes. If you're ready to elevate your copy, don’t just read what we say—study what we've built."

Supporting Facts and Strategic Insights

Real data. Real impact. These stats aren’t just interesting—they’re foundational to how we build campaigns that work.

  1. Emotion Drives Results
  • Emotionally charged headlines boost click-through rates by 37% (our A/B testing confirms it).
  • Emotional content activates memory and decision-making centers in the brain.
  • 🔗 Source: pmc.ncbi.nlm.nih.gov
  1. Print Ads Build Trust
  • Consumers rate print ads as more trustworthy than digital formats.
  • We’ve used print to drive results for premium brands where credibility matters most.
  • 🔗 Source: sba.gov
  1. Clear Copy Converts Better
  • The FTC reports direct copy increases conversions by up to 30%.
  • Our own client tests show clarity consistently outperforms cleverness.
  • 🔗 Source: ftc.gov

Pro Tip: Start with emotional resonance, use trustworthy formats like print when credibility counts, and always prioritize clarity in your messaging.

Final Thoughts & Opinion: Why Strategy Trumps Style

After years writing and testing campaigns for products in every category imaginable, one truth remains: great ads aren’t happy accidents—they’re strategic builds.

What Makes High-Impact Ads Work:

  • Audience insight leads the way
  • Emotions outperform specs
  • Simplicity and clarity win attention

Why This Resource Is Different:

  • Every framework is backed by live campaign data
  • We show what worked—and why
  • Our insights come from ads that had to perform in the wild

Advice for Aspiring Copywriters and Marketers:

  • Reverse-engineer, don’t replicate.
  • Dissect the emotion, the copy structure, the visuals, the voice.
  • Use this page as your creative lab—test, refine, and elevate your own craft.

Because the best ads don’t just inform—they persuade, perform, and endure.

That’s what we do at The Branded Agency. And now, you can too.

‍

Frequently Asked Questions

  1. How can students of marketing learn to write better ads? Study real-world examples, practice persuasive frameworks, and analyze what drives attention and action. The Branded Agency’s resource hub offers all three.
  2. What are the key elements of a well-written product advertisement? Clear headline, emotional resonance, distinct benefits, a compelling CTA, and language that speaks directly to the audience.
  3. Why are real ad examples useful for marketing students? They reveal how structure, strategy, and storytelling work in practice—not just theory. Our ad library gives students a front-row seat to campaigns that converted.
  4. What types of ad formats should students study to improve their skills? Explore print ads, email promos, digital banners, social media carousels, and even billboards. Multichannel fluency is key in modern advertising.
  5. How does The Branded Agency support students learning advertising copy? We offer breakdowns, writing templates, and case studies from real campaigns—plus advice from creatives who’ve written ads that perform.
  6. What is an example of effective print ad messaging? A visual-led ad with a strong headline like “Breathe Better. Live Better.” paired with emotional copy that connects product benefits with real human outcomes.
  7. How important is storytelling in product advertising? Storytelling creates connection. It turns features into emotions—and makes your brand memorable.
  8. What role does audience research play in writing better ads? It’s everything. Without it, your message is aimless. Research shapes relevance, tone, and positioning.
  9. What mistakes should students avoid when writing product ads? Avoid vague headlines, feature-only focus, generic CTAs, and tone mismatches. Always ask: is this clear, compelling, and on-brand?
  10. How can students practice writing better ad copy on their own? Rework existing ads for new audiences, build mock campaigns, test headline variations, and get feedback from mentors or peers.
  11. Can The Branded Agency’s ad examples help students understand brand consistency? Yes. You’ll see how visual tone, voice, and message cohesion keep a brand recognizable across every campaign.
  12. Where can students access more ad writing insights from The Branded Agency? Dive into our blog, resource library, and downloadable templates—all crafted from real client wins and tested frameworks.
An image of the author Quincy Samyica

Quincy Samycia

As entrepreneurs, they’ve built and scaled their own ventures from zero to millions. They’ve been in the trenches, navigating the chaos of high-growth phases, making the hard calls, and learning firsthand what actually moves the needle. That’s what makes us different—we don’t just “consult,” we know what it takes because we’ve done it ourselves.

Read More

Want to learn more about brand platform?

If you need help with your companies brand strategy and identity, contact us for a free custom quote.

Our Services

We do great work. And get great results.

DrTung’s
Breathed new life into a storied oral care brand with a smarter site and marketing for scalable growth.

+2.3x
Increase in revenue YoY

+126 %
Increase in repurchase rate YoY

READ MORE
Smiling man with bright teeth on a light blue background, surrounded by floating DrTung’s herbal tooth powder tabs and packaging.
Smartphone on a textured blue surface displaying a DrTung’s ad with the text “Make the Switch” and an image of a woman holding herbal tooth powder tabs.
Flat lay of DrTung’s oral care products, including floss, tooth powder tabs, perio sticks, tongue cleaners, and toothbrushes, arranged with a blue pouch on white tile.
Pattern of DrTung’s Activated Charcoal Floss in brown and blue packaging, arranged diagonally on a bright blue background.
Smiling man with bright teeth on a light blue background, surrounded by floating DrTung’s herbal tooth powder tabs and packaging.
Smartphone on a textured blue surface displaying a DrTung’s ad with the text “Make the Switch” and an image of a woman holding herbal tooth powder tabs.
Flat lay of DrTung’s oral care products, including floss, tooth powder tabs, perio sticks, tongue cleaners, and toothbrushes, arranged with a blue pouch on white tile.
Pattern of DrTung’s Activated Charcoal Floss in brown and blue packaging, arranged diagonally on a bright blue background.
Mary Louise Cosmetics
Scaled a heritage-inspired clean beauty brand with modern performance marketing and farm-to-face storytelling.

+93%
Revenue growth in first 90 days

+144%
Increase in attributed revenue

READ MORE
A jar of Mary Louise Lilac & Shea Body Butter with the lid open, showing creamy texture, placed on a beige surface beside sprigs of lavender.
A Mary Louise Miracle Serum bottle with a dropper cap, lying on a bed of small yellow flowers.
Mary Louise promotional print materials featuring the body butter, with images of skincare application and product photography on a textured beige background.
A close-up overhead view of multiple Mary Louise Miracle Serum bottles with yellow dropper caps arranged tightly together.
A jar of Mary Louise Lilac & Shea Body Butter with the lid open, showing creamy texture, placed on a beige surface beside sprigs of lavender.
A Mary Louise Miracle Serum bottle with a dropper cap, lying on a bed of small yellow flowers.
Mary Louise promotional print materials featuring the body butter, with images of skincare application and product photography on a textured beige background.
A close-up overhead view of multiple Mary Louise Miracle Serum bottles with yellow dropper caps arranged tightly together.
Eyecart
Made eye care feel modern, then marketed it like a DTC darling—with the results to match.

+91%
Increase in conversion rate

+46%
Increase in AOV

READ MORE
A smiling woman holds a magnifying lens with the word "eyecart" printed on it over her eye, creating a playful optical effect against a mint green background.
A billboard ad reads “Discover the ease of keeping your eyes healthy,” featuring Eyecart branding and Blephaclean eye care wipes packaging.
Multiple laptop screens display the Eyecart website, showcasing product pages and banners promoting eye care items.
A person walks past large Eyecart posters on a city wall, featuring product photography of eye care serums and creams with clean, modern branding.
A smiling woman holds a magnifying lens with the word "eyecart" printed on it over her eye, creating a playful optical effect against a mint green background.
A billboard ad reads “Discover the ease of keeping your eyes healthy,” featuring Eyecart branding and Blephaclean eye care wipes packaging.
Multiple laptop screens display the Eyecart website, showcasing product pages and banners promoting eye care items.
A person walks past large Eyecart posters on a city wall, featuring product photography of eye care serums and creams with clean, modern branding.
Lucky Girl Rosé
We turned a zero-carb rosé into a lifestyle brand that makes every moment worth celebrating.

+200%
Increase in conversion rate

+688%
Increase in attributed revenue

READ MORE
A bottle of Lucky Girl rosé wine nestled among pink and white flowers in a rustic outdoor setting.
Lucky Girl rosé wine on a red-and-white checkered picnic blanket with cherries, strawberries, sunglasses, and a pink notebook titled The Lucky Club.
A wine glass filled with rosé on a gold tray surrounded by hands with red-painted nails, overlaid with the text “Pour yourself some luck.”
A bottle of Lucky Girl rosé wine with floral label design, dramatically lit against a soft pink background with a shadow cast.
A bottle of Lucky Girl rosé wine nestled among pink and white flowers in a rustic outdoor setting.
Lucky Girl rosé wine on a red-and-white checkered picnic blanket with cherries, strawberries, sunglasses, and a pink notebook titled The Lucky Club.
A wine glass filled with rosé on a gold tray surrounded by hands with red-painted nails, overlaid with the text “Pour yourself some luck.”
A bottle of Lucky Girl rosé wine with floral label design, dramatically lit against a soft pink background with a shadow cast.