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Branding

Don't be boring
An elderly man in a green suit and beige beret stands in front of a layered green abstract artwork in a gallery, with a snail resting on his shoulder.

We uncover the green space in your market and position your brand to own it.

Through proprietary frameworks and a collaborative approach, we craft identities that break through the noise, create new categories, and redefine what’s possible for your business. Our model combined with obsessive research, and a zero-fluff approach ensures every brand we build is designed to last, scale, and lead.

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Why branding

Because being forgettable is expensive

In a crowded market, your brand is either working for you—or costing you. Our brand-first model aligns your purpose, product, and how you show up across marketing from the start. We believe the brand is often the most underutilized driver of business growth, yet, in today’s competitive landscape, it’s the secret weapon to working smarter and spending less. Get it right, and you’ll charge more, keep customers longer, and spend less convincing people you’re worth it.

And when brand leads, the numbers follow.

Our clients typically see:

6x

Customer Lifetime Value YoY

50%

Lower Acquisition Cost YoY

147%

Increase in revenue YoY

How We Do It

We start with the end game. How your brand will actually show up, sell, and scale in the real world. We map the green space you can own, lock in what makes you different, and build everything around that. Strategy, story, design, and execution—built to punch above your weight and prove your brand matters.

Discover your truthful differentiation

We don’t ask what you want to stand for. We uncover what you can stand for—truthfully. Through deep research, cultural insight, competitive analysis, and exploration beyond your industry, we uncover the emotional and strategic core of your brand: the truth that connects your product, purpose, and people. This is the foundation everything else is built on.

Deliverables
‍Brand audit, competitive analysis, primary and secondary research

01

Own the Green Space


With your truth in hand, we define your strategic territory—the space your brand can own in the market. This is where unmet need, brand truth, and cultural opportunity intersect. We define what your brand stands for, how it speaks, and how it lives—internally with your team and externally across every customer touchpoint. Because a strong brand isn’t just designed, it’s lived.

Deliverables
Brand positioning, messaging framework, core brand truth statement

02

Build a Brand That Moves

A brand identity should do more than look good. It should move people to act. We design systems that scale, resonate, and reinforce your position at every touchpoint.

Deliverables
Creative direction, logo design, color system, typography, brand voice, full visual identity system, guidelines

03

Make it real and 
prove it

Your brand belongs in the wild, not in a deck. This is where we put strategy into action—rolling out your brand across every touchpoint, ensuring that everything from your product experience to your social media presence reinforces what you stand for. Depending on your business's needs and circumstances, this phase may unfold quickly for smaller brands or extend over several months for larger initiatives.

Deliverables
Website, packaging and print, campaigns and marketing, ads, brand toolkit, internal communication docs, ongoing creative

04

PAREN

Powering clarity in a fast-moving category.

$2M
Capital Raised

4.33X
Capital Raised

We partnered with this VC-backed EV tech company to craft a category-defining brand. Through strategic positioning and a bold visual identity, we helped Paren cut through the noise, align stakeholders, and tell a story that attracted both investors and industry credibility.

View Full Case Study
A futuristic scene featuring the glowing logo and text “paren” against a gradient backdrop of blue and purple lights. In the foreground, a sleek, modern car with illuminated blue headlights is partially visible. A silhouetted figure stands near the car, adding depth and mystery to the atmospheric composition.

Our toolkit is flexible.

Research and Analysis

Brand Audit

Brand Positioning

Messaging

Communication Guidelines

Naming

Creative Direction

Visual Identity

Brand Guidelines

Brand Toolkit

Icons & Illustrations

Art Direction

Packaging

Print

AI Content Creation

Our Work:
Look what we made

Young boy with red hair playing a small blue toy keyboard, seated on a cream rug with a large purple Pianu logo.

Pianu

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A man with a backpack walks past a wall of large illuminated dot-matrix icons, including a light bulb, heart, and check mark, projected in white light against gray tiles.

PepsiCo Data Science & Analytics

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Two young boys sit together on a neutral sofa, one in red pajamas and one in blue, reading a book with the Little Tandem logo overlay.

Little Tandem

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Pink packaging tray displaying multiple pairs of natural fiber Pure Lashes against a blush-toned background.

Pure Lashes

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A hand holding the Power (Formula) Toner Formula box with embossed water droplet textures, captured in natural light and shadows for a sleek, scientific aesthetic.

Power (Formula)

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Laundry House storefront in New York with bold black signage, large glass windows, and messaging highlighting cleanliness and modern laundry services.

Laundry House

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Civic & Public
Professional Services
Fashion & Beauty
Art & Culture
CPG
Civic & Public
Professional Services
Fashion & Beauty
Fashion & Apparel
CPG
Civic & Publice
Professional Services
Fashion & Beauty
Fashion & Apparel
CPG
Saas
Technology
Health & Wellness
Consumer Brands
Professional Services
Saas
Technology
Health & Wellness
Consumer Brands
Professional Services
Saas
Technology
Health & Wellness
Consumer Brands
Professional Services
Finance
Education
Hospitality & Travel
Food & Drink
Consumer Brands
Financial Services
Education & EdTech
Hospitality & Travel
Food & Drink
Consumer Brands
Financial Services
Education & EdTech
Hospitality & Travel
Food & Drink
Consumer Brands

Client Testimonials

“If you want to transform your image, messaging or repositioning of your brand, Branded Agency must be on the top of your list. We had a complete revamp in our rebranding and overall positioning efforts thanks to them - with outstanding results! Our product extension has been supported by an exponential growth that it would've never reached before.”
HumanCentric Logo
Simcha Kanter
CEO, HumanCentric
“We're a VC backed San Francisco based software venture. Working with the Branded Agency has been one of the first decision we took to tackle brand positioning and design our visual assets. The team is amazing to work with and the deliverables have blown us away. Our branding guidelines now set, we've gained so much clarity and alignment with our internal and external stakeholders. Thank you!”
Logo of Paren
Florent Breton
CEO, Paren
“We worked with The Branded to help us name our company and design our logo and branding. Let me just say they knocked it out of the park!! We CONSTANTLY get compliments from people about how much they love our name/logo/packaging/branding... and that is all thanks to the team over at The Branded Agency.”
Logo of Seabar
Greg Dayley
Founder, SeaBars

Comparison Table

Comparison Table

Brand Strategy
High Quality Execution
Integrated Expertise
Senior Level Talent
Efficient  Time-to-Value
Value for Investment
Results & ROI
The Branded Model
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
In house teams
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Traditional agencies
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Freelancers
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes

FAQs

Do you have experience in my industry?

We’re industry-agnostic and success-focused. By blending expertise across 20+ industries, we identify what’s working in other sectors and adapt it to your business, giving you a competitive edge. Our model ensures we don’t just follow trends—we help you set them.

Why should we choose you?

We’ve been in your shoes. As entrepreneurs, we’ve sat on both sides of the table—agency owners and startup leaders navigating high-growth phases. We’ve built and scaled businesses from the ground up, taking both our ventures—and our partners, from zero to millions in revenue.

Our team is intentionally selective about who we work with, ensuring you collaborate with proven experts at every step. Backed by a proprietary, results-driven model, we deliver sustainable growth for brands ready to lead and redefine their category.

When can I expect results?

Plans are great. Execution is better. Our model is built for speed and impact. We combine brand-backed growth marketing, proven frameworks, and an interdisciplinary team to drive results. From the moment we partner, we work efficiently to identify opportunities, launch initiatives to get quick wins, and generate measurable growth while also setting you up for long-term success.

How much do you charge?

Pricing varies based on the scope of your needs and growth goals. We offer transparent packages designed for small and medium businesses, as well as tailored solutions. Regardless of deliverables, our method is designed to deliver exceptional value and measurable ROI. During our discovery process, we’ll understand your objectives and design a plan that works for your budget and delivers results.

Do you use AI?

Yes, where it makes sense. We leverage AI tools to optimize workflows, enhance creative output, and analyze data efficiently. However, we believe in the power of human creativity and strategy to drive results. Our approach combines cutting-edge technology with world-class talent to deliver the best of both worlds.

Ready to grow?
Book a free discovery call.

We partner with the world’s most ambitious companies—at every stage of growth. By understanding your unique challenges and opportunities, we design tailored solutions to move your business forward. Let’s talk about what’s next.

Book a discovery call