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HumanCentric

Designing workspaces for what comes next.
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Branding

Creative

Website Design & Dev

Growth

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Consumer Brands

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Close-up of the HumanCentric logo engraved into a wood surface, highlighting the brand’s natural and minimal design identity.

Background

The Challenge

HumanCentric built its reputation during the pandemic by helping people improve their home offices. Their monitor risers and mounts solved immediate problems, but as remote work shifted into hybrid work, the category began to cool.

The question wasn’t just how to sell more products. It was how to stay relevant in a world where “home office” was no longer a trend but a permanent way of working. HumanCentric needed to evolve from a single-product solution into a brand with a bigger purpose; one that customers could trust to design their entire workspace, wherever work happened.

A woman works at a sleek HumanCentric desk setup with a monitor riser and organized workspace, showcasing focus and productivity.
A man types at a modern standing desk with a monitor riser, mug, and headphones, representing HumanCentric’s ergonomic workspace design.
Embossed HumanCentric “H” brand symbol on a textured blue surface, emphasizing clean, minimal branding.
Our Approach

The Solution

We uncovered the brand’s core truth: HumanCentric exists to design workspaces that let people do their best work. This became the anchor for a full repositioning.

We developed a product extension strategy that expanded the brand into desks, the centerpiece of any workspace. This wasn’t just a product move, it was proof of purpose. If HumanCentric’s mission was to design better work environments, they needed to own the foundation of the workspace itself.

The new identity and website reflected that mission. Clean lines, minimal palettes, and human-scale photography all reinforced a sense of calm, focus, and control. Messaging moved away from product specs and toward outcomes: less clutter, more focus, better work. A product extension plan tied it all together, connecting the brand’s why to its how and ensuring the new desks entered the market with credibility.

The result was a brand that grew from an accessory company into a workspace company. HumanCentric’s purpose now extends across their ecosystem, making them the go-to brand for anyone who wants a workspace designed around how humans actually work.

Detail of a premium brown desk with the HumanCentric logo embossed into the corner, highlighting craftsmanship and brand identity.
Minimalist black-and-white office setup featuring a laptop on a stand displaying a modern abstract logo, with a black desk mat, wireless earbuds, and smartphone neatly arranged.
A minimalist home office setup with a sleek iMac on a white desk, modern accessories, and an ergonomic gray office chair in front of closed blinds.
Close-up black-and-white photo of skilled hands sanding the corner of a wooden piece, highlighting craftsmanship and attention to detail.
A close-up of a tidy desk with a laptop displaying an online store, surrounded by a phone, notebook, AirPods, smartwatch, and wooden tray on a leather desk mat.
“If you want to transform your image, messaging or repositioning of your brand, Branded Agency must be on the top of your list. We had a complete revamp in our rebranding and overall positioning efforts thanks to them - with outstanding results! Our product extension has been supported by an exponential growth that it would've never reached before.”
- Simcha Kanter, CEO, HumanCentric

We’d love to partner with you and your team.

We partner with the world’s most ambitious companies—at every stage of growth. By understanding your unique challenges and opportunities, we design tailored solutions to move your business forward. Let’s talk about what’s next.

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Featured Case Studies

Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
A jar of Acknowledge Focus Support Gummies displayed in a lush forest setting, placed on moss and enclosed under a glass dome with a single gummy on the lid.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
A sleek white electric car drives through a modern city with glass skyscrapers, passing a giant digital billboard displaying the Paren logo in blue and purple gradients.
Paren
Igniting real change with data and technology.
Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
A jar of Acknowledge Focus Support Gummies displayed in a lush forest setting, placed on moss and enclosed under a glass dome with a single gummy on the lid.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
A sleek white electric car drives through a modern city with glass skyscrapers, passing a giant digital billboard displaying the Paren logo in blue and purple gradients.
Paren
Igniting real change with data and technology.
Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
A jar of Acknowledge Focus Support Gummies displayed in a lush forest setting, placed on moss and enclosed under a glass dome with a single gummy on the lid.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
A sleek white electric car drives through a modern city with glass skyscrapers, passing a giant digital billboard displaying the Paren logo in blue and purple gradients.
Paren
Igniting real change with data and technology.
Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
A jar of Acknowledge Focus Support Gummies displayed in a lush forest setting, placed on moss and enclosed under a glass dome with a single gummy on the lid.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
A sleek white electric car drives through a modern city with glass skyscrapers, passing a giant digital billboard displaying the Paren logo in blue and purple gradients.
Paren
Igniting real change with data and technology.