Acknowledge
AI
Branding
Creative
Growth
Paid Media
Print & Packaging
Retention Marketing
SMM
Website Design & Dev
Health & Wellness
Consumer Brands
Background
The Challenge
Acknowledge grows fully traceable hemp on their own certified organic, regenerative farm in Maryland (a rare truth in a crowded CBD industry). But to most consumers, they looked like just another green bottle.
Product quality wasn’t the problem. Perception was.
The category had been diluted by gimmicks and synthetic solutions. Their real difference was lost in the noise. Acknowledge needed a new narrative—one that didn’t try to “out-CBD” the competition but redefined what wellness could mean from the soil up.
They had something real. We helped them own it, not by shouting louder but by clarifying what only they could say.
01. Our Insight
The opportunity wasn’t to be the best CBD brand. It was to stop being a CBD brand altogether.
Instead, we repositioned Acknowledge as a premium regenerative wellness company: a brand built on better plants, better practices, and radical traceability. One rooted in soil but designed for scale.
Wellness wasn’t the aesthetic. It was the outcome. CBD wasn’t the only hero. It was one of many functional ingredients, made better by the process (and people) behind it.
From launching their first gummy line to developing a full-stack performance strategy, we crafted a brand for long-term growth, with truth at its core.
02. Brand Transformation
Brand & Product Repositioning
What if Acknowledge didn’t play the CBD game at all? Well, they had everything the category claimed to value: regenerative farming, transparency, and premium quality. But they were still getting lost in the clichés.
Consumers weren’t buying big claims. They were craving proof and purpose. So we stepped outside the CBD bubble and looked to wellness, beauty, and tech for inspiration. We finally found our sweet spot.
From there, we tailored a new and unique narrative: Acknowledge as a regenerative wellness pioneer. Regeneration became the hook. Farm-to-bottle became the proof. And wellness, earned from the soil up, became the benefit.
Visual Identity
The previous packaging worked, but it didn’t tell their story. That was our chance to turn it into a strategic lever.
We drew inspiration from the skincare, slow fashion, and natural wine industries, where design is not only an expression of aesthetics but also of integrity.
Every creative choice became proof of origin, process, and care. If the product was going to sit beside cult brands, it needed to earn its place.
So we rebuilt the visual identity from the ground up: earthy, modern, and intentional. Typography, color, and photography worked together to reflect the brand’s regenerative roots. Packaging and digital touchpoints became storytellers.
Less ‘look at me’. More ‘know your source’. The result is a brand that stands out because it is coherent, from the shelf to the screen.
Website Optimization & Redesign
The site couldn’t just sell. It had to educate, inspire, and convert. We weren’t designing for the typical CBD buyer. We built for the wellness-curious, crafting every touchpoint to shift the mindset from passive browsing to purposeful belief.
We reimagined the website as an immersive experience. Story led the way, introducing regenerative practices, ingredient transparency, and holistic wellness in accessible, human terms.
Product pages became educational tools. Editorial content broke down key concepts and debunked wellness myths. Interactive elements invited deeper exploration.
Email and retention flows became part of the story, turning one-time shoppers into long-term advocates.
The website became a mindset shift, making the brand feel as intentional online as it did at the source.
03. Marketing System
With brand clarity in place, it was time to tackle the full-funnel engine to match.
The audience was there, but the growth wasn’t. Before we stepped in, Acknowledge had traffic but not traction. Sales were inconsistent, and conversion rates lagged. Most customers bought once and then disappeared.
We fix it by replacing scattered tactics with a marketing system built for belief. With a refreshed brand, website, and ecommerce strategy in place, we built a full-funnel growth engine, designed to convert and retain the right audience.
We mapped every customer journey stage, from first click to repeat purchase. Landing pages educated and converted. Email and content deepened engagement. Every touchpoint worked harder, together.
Within 60 days, conversion rates hit 12% and held. Repeat purchases surged. Growth stopped being guesswork and became a scalable system fueled by brand clarity.
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