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Paid Media Management

Brand-Backed Performance™
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We Make Every dollar work harder

Most performance marketing teams chase quick wins and short-term ROAS. But if your audience doesn’t already believe in your brand—if your positioning is unclear, your creative forgettable, your offer untrustworthy—then no amount of media spend will fix it.

Brand-Backed Performance™ is our model for customer acquisition that starts where performance actually begins: with perception. With what your audience already knows, feels, and expects from your brand. We align your media strategy to your core brand truth—and scale from there.

It’s how we lower CAC without racing to the bottom.

It’s how we increase LTV by building real connection.

It’s how we make media spend compound—not just convert.

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Built for Impact, Not Impressions

We focus on the metrics that matter: revenue, not reach. While other agencies are stuck debating attribution models, we’re already launching campaigns, testing creative, and optimizing spend in real time.

2.3X

Increase in revenue YoY for DrTung’s

101%

Decrease in CPA 
for Acknowledge

280%

Attributed revenue growth for Acknowledge

Our Model: Growth That Starts at the Brand

We call it Brand-Backed Performance.


It’s our proprietary approach to customer acquisition: built for speed, efficiency, and long-term brand equity. We don’t just buy media. We build engines for sustainable growth.


Here’s how it works:

Growth Blueprint

Before we launch anything, we audit your current setup across four levers: brand, creative, media, and funnel. We assess what’s working, where you're wasting spend, and where the biggest opportunities for growth are hiding.

Includes:

  • Brand & messaging review
  • Funnel + CAC/LTV analysis
  • Competitor & channel audit
  • Quick wins roadmap
01

Strategic Acceleration


Next, we build your media playbook. We map your audiences, channels, messaging, and budget allocations. And we don’t wait to launch—our team begins optimizing existing campaigns while planning for net-new performance.

Includes:

  • Channel strategy
  • Targeting framework
  • Budget & pacing plan
  • Quick-win optimizations
02

New Creative Library

We turn strategy into performance assets. Think modular ads built to test fast, landers designed to convert, and messaging that scales. Whether it’s using your existing content or producing fresh creative, we build to convert, not just to look good.


Includes:

  • High-performing ad units
  • Copy & hooks that sell
  • Optimized landing pages
  • Brand-aligned testing matrix
03

Iterate & Scale

This is where the engine hums. We track what’s converting, cut what’s not, and scale into winning campaigns. Our media buyers, data strategists, and creatives collaborate in real time to push performance without burning brand equity.


Includes:

  • Live creative testing
  • A/B & multivariate experiments
  • Ongoing budget optimization
  • Performance recaps + insights
04

Team Sync & Enablement

We collaborate with in-house teams or external partners to share insights, sync on priorities, and transfer knowledge. Whether you want a full-service partner or embedded experts—we adapt to your setup.

05

LLUME

LLUME came to us with a strong product and a clear vision, but no performance infrastructure.

97%
Reduction in CPA

15%
Upsell conversion

We built the full growth engine: full-funnel paid acquisition, optimized landing experiences, and a data-backed growth strategy that scaled. We turned $70 CPAs into $2, with a 15% upsell conversion rate, with profitable unit economics and room to keep growing.

View Full Case Study
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What we do

A/B Testing

Media Planning

Media Buying

ROI & Brand Driven Ad Design

Copywriting

Strategic Planning

Budget Management

Audience Targeting

Messaging

Conversion Tracking & Data Analytics

Ads Landing Pages

Our Work: 

Built to Align, Designed to Win

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Lucky Girl Rosé

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Mary Louise Cosmetics

Learn More
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Acknowledge

Learn More
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.

drTung’s

Learn More
Civic & Public
Professional Services
Fashion & Beauty
Art & Culture
CPG
Civic & Public
Professional Services
Fashion & Beauty
Fashion & Apparel
CPG
Civic & Publice
Professional Services
Fashion & Beauty
Fashion & Apparel
CPG
Saas
Technology
Health & Wellness
Consumer Brands
Professional Services
Saas
Technology
Health & Wellness
Consumer Brands
Professional Services
Saas
Technology
Health & Wellness
Consumer Brands
Professional Services
Finance
Education
Hospitality & Travel
Food & Drink
Consumer Brands
Financial Services
Education & EdTech
Hospitality & Travel
Food & Drink
Consumer Brands
Financial Services
Education & EdTech
Hospitality & Travel
Food & Drink
Consumer Brands

Client Testimonials

“The results of partnering with The Branded Agency have been nothing short of outstanding. The strategy and execution single-handedly enabled my business to grow from seven to eight figures in under a year."
Aromatech Logo
Dimitri Gailit
CEO, Aromatech
“We came to The Branded with big goals, and they delivered. From strategy to campaign and media planning to execution, their team brought a level of clarity and focus that helped us cut through the noise and connect with our audience. The campaign performed incredibly well. We saw a strong return on ad spend, hit our revenue targets within weeks, and built a foundation for long-term growth.”
Acknowledge Logo
Stefanie Reiser
CEO, Acknowledge

Comparison Table

Comparison Table

Brand-Aligned Growth Strategy
Full-Funnel Ad Creative (Static + Motion)
Conversion-Optimized Landing Pages
Unified Brand + Media Execution
Fully integrated team
Fast Time-to-Value
The Branded Model
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
In house teams
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Traditional agencies
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Freelancers designers
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes

FAQs

What makes Brand-Backed Performance™ different from traditional performance marketing?

Most agencies optimize after the click. We start before it. Brand-Backed Performance™ connects your media strategy to what your audience already believes about your brand—so every dollar works harder. It’s full-funnel, fully integrated, and built for sustainable growth, not just short-term wins.

Do I need to have a strong brand to work with you?

No, but you need to be ready to build one. Whether you're scaling an emerging brand or refreshing a legacy one, we help clarify your positioning and messaging as part of our engagement. We don’t just run ads—we build systems that reinforce your brand truth while driving results.

Can you work with our in-house creative or marketing team?

Yes. Our model is flexible—we can lead your growth strategy end-to-end, collaborate with internal teams, or fill gaps between departments. Whether you need a full engine or a strategic plug-in, we tailor our role to your structure.

How quickly can we launch?

Most clients are live within 4 weeks. Because strategy, creative, and media are all under one roof, we move fast, without compromising quality. Expect early wins within weeks, and compounding growth as we iterate.

How do you measure success?

We track what matters: CAC, LTV, conversion rate, and ROAS across every touchpoint. But more importantly, we measure strategic lift—are we reinforcing your brand, improving retention, and building a stronger acquisition engine? That's the real ROI.

Is your model cost-effective?

Yes—because we eliminate the inefficiencies of siloed teams. Instead of hiring separate strategists, media buyers, designers, and copywriters, you get one unified team driving toward one outcome: growth.

Do you have experience in my industry?

We’re industry-agnostic and success-focused. By blending expertise across 20+ industries, we identify what’s working in other sectors and adapt it to your business, giving you a competitive edge. Our model ensures we don’t just follow trends—we help you set them.

Do you work with B2B or only DTC brands?

Both. Our model applies across industries because it's built around brand clarity, funnel efficiency, and scalable strategy. We’ve worked with CPG, SaaS, health, beauty, and more. What matters most is market fit, not just category.

How much do you charge?

Pricing varies based on the scope of your needs and growth goals. We offer transparent packages designed for small and medium businesses, as well as tailored solutions. Regardless of deliverables, our method is designed to deliver exceptional value and measurable ROI. During our discovery process, we’ll understand your objectives and design a plan that works for your budget and delivers results.

Do you use AI?

Yes, where it makes sense. We leverage AI tools to optimize workflows, enhance creative output, and analyze data efficiently. However, we believe in the power of human creativity and strategy to drive results. Our approach combines cutting-edge technology with world-class talent to deliver the best of both worlds.

Ready to grow?
Book a free discovery call.

We partner with the world’s most ambitious companies—at every stage of growth. By understanding your unique challenges and opportunities, we design tailored solutions to move your business forward. Let’s talk about what’s next.

Book a discovery call