Social Media Management

Strategy, content and management all-in-one place
A hand holds a smartphone displaying Unified’s Instagram profile, surrounded by floating posts showcasing brands and products.

Social media that earns its place in your marketing stack.

We treat social like a growth channel, not an afterthought. It’s where your brand meets culture, builds community, and drives real results.


As audiences fragment and platforms evolve, social has become core to how people connect. We build relevance with content that reflects your brand, resonates with your audience, and supports your larger marketing goals.

Get a social strategy that builds brand and relevance

Every brand wants to be thumb-stopping. We focus on being wallet-moving. Our social content combines cultural intelligence with platform expertise, trend fluency, and performance data to build social systems that spark action.

On average our clients see:

46%

Increase in engagement rate

35%

Increase in followers 
YoY

2X

Faster from ideation to publish

Our process

We treat social as a growth engine, not a content treadmill. Our team builds brand-aligned, performance-ready content systems designed to keep you relevant, consistent, and ROI-positive—across every platform that matters.

Audit & Account Set-up


We start with a full audit—an x-ray of your channels, content, audience, and competitors. We surface what’s working, what’s missing, and where the opportunities are to grow faster and smarter.

01

Brand Content Kit


Next, we design your custom Brand Content Kit: plug-and-play templates, visual systems, and guidelines to ensure every post looks, feels, and sounds like you—on every platform.

02

Content Strategy & Production

Armed with data and design, we build your monthly content roadmap. Our team works alongside yours to turn your vision, assets, and goals into content that connects and tells your truth.

03

Campaigns & Collabs

From creator partnerships to product drops, we bring your brand into culture. Depending on your package, we’ll layer in paid support and influencer collabs to scale your reach with authenticity.

04

Optimization


We don’t “set and forget.” We track what’s resonating, tweak what’s not, and adjust in real time. Every decision is guided by performance—so your social stays fresh, relevant, and high-impact.

05

MARY LOUISE COSMETICS

Organic strategy, outsized impact.

13X
Increase in engagement

50%
Increase in organic reach

We positioned Mary Louise at the intersection of clean beauty and Black-owned excellence, tapping into cultural conversations around skin inclusivity and heritage ingredients. By connecting product stories to broader cultural moments, we transformed passive scrollers into an engaged community that championed the brand across their networks.

Open jar of Mary Louise Lilac & Shea Body Butter with creamy texture visible, placed on a neutral surface beside sprigs of lavender under soft natural lighting.

Plug us in where you need the most help

Social Media Audit

Social Media Strategy

Paid Media Boosting

Influencer Strategy

Content Calendar and Planning

Graphic Design

Community Management

Monthly Analytics and Tracking

Our Work: 
Brand-first. Culture-ready.

Civic & Public
Professional Services
Fashion & Beauty
Art & Culture
CPG
Civic & Public
Professional Services
Fashion & Beauty
Fashion & Apparel
CPG
Civic & Publice
Professional Services
Fashion & Beauty
Fashion & Apparel
CPG
Saas
Technology
Health & Wellness
Consumer Brands
Professional Services
Saas
Technology
Health & Wellness
Consumer Brands
Professional Services
Saas
Technology
Health & Wellness
Consumer Brands
Professional Services
Finance
Education
Hospitality & Travel
Food & Drink
Consumer Brands
Financial Services
Education & EdTech
Hospitality & Travel
Food & Drink
Consumer Brands
Financial Services
Education & EdTech
Hospitality & Travel
Food & Drink
Consumer Brands

Client Testimonials

“Incredible content, and an incredible team! Super pleased with their speed and organization! Couldn't recommended anyone more!”
Lucky Girl logo
Maya Yearwood
Fractional Chief Brand Officer, Lucky Girl
“The entire team is so amazing and have brought a wealth of knowledge and expertise to our brands. Would highly recommend!."
Mary Louise Logo
Akilah Releford Gould
Founder, Mary Louise Cosmetics

Comparison Table

Comparison Table

Social Media Audit & Strategy
Paid Media Boosting
Influencer Strategy & Management
Graphic Design
Fast Time-to-Value
Scalability
The Branded Model
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
In house teams
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Traditional agencies
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Freelancers
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes

FAQs

Do you have experience in my industry?

We’re industry-agnostic and success-focused. By blending expertise across 20+ industries, we identify what’s working in other sectors and adapt it to your business, giving you a competitive edge. Our model ensures we don’t just follow trends—we help you set them.

Why should we choose you?

We’ve been in your shoes. As entrepreneurs, we’ve sat on both sides of the table—agency owners and startup leaders navigating high-growth phases. We’ve built and scaled businesses from the ground up, taking both our ventures—and our partners, from zero to millions in revenue.

Our team is intentionally selective about who we work with, ensuring you collaborate with proven experts at every step. Backed by a proprietary, results-driven model, we deliver sustainable growth for brands ready to lead and redefine their category.

When can I expect results?

Plans are great. Execution is better. Our model is built for speed and impact. We combine brand-backed growth marketing, proven frameworks, and an interdisciplinary team to drive results. From the moment we partner, we work efficiently to identify opportunities, launch initiatives to get quick wins, and generate measurable growth while also setting you up for long-term success.

How much do you charge?

Pricing varies based on the scope of your needs and growth goals. We offer transparent packages designed for small and medium businesses, as well as tailored solutions. Regardless of deliverables, our method is designed to deliver exceptional value and measurable ROI. During our discovery process, we’ll understand your objectives and design a plan that works for your budget and delivers results.

Do you use AI?

Yes, where it makes sense. We leverage AI tools to optimize workflows, enhance creative output, and analyze data efficiently. However, we believe in the power of human creativity and strategy to drive results. Our approach combines cutting-edge technology with world-class talent to deliver the best of both worlds.

How does strategic organic creative drive daily relevance?

Because it’s content that people actually want to watch. Full stop.

We don’t post just to post. We create culturally aware, audience-specific content designed to show up where attention lives right now. It’s strategic, it’s scroll-worthy, and it builds real connection—day in, day out.

Ready to grow?
Book a free discovery call.

We partner with the world’s most ambitious companies—at every stage of growth. By understanding your unique challenges and opportunities, we design tailored solutions to move your business forward. Let’s talk about what’s next.