Clever Digital
Branding
Professional Services
Background
The Challenge
Clever Digital had the results. They were driving millions in leads for home improvement businesses across Canada. But when we interviewed their clients and team, the gap was clear: their brand wasn’t telling the full story.
Externally, they looked like any other shop talking in CPCs and CTRs. Internally, their people were motivated by something bigger: being true partners, measuring what matters, and making marketing the easiest part of a client’s day.
The opportunity wasn’t to invent a new promise. It was to align the brand around what Clever already lived: a relentless focus on ROI, delivered with a human touch.
The Solution
We repositioned Clever around the idea of being purposefully human, relentlessly results-driven. That meant codifying what we heard in interviews: clients valued them as the anti-agency agency. Direct, transparent, and obsessed with growth, but also collaborative, empathetic, and easy to work with.
Strategically, we built out brand pillars that became both internal guardrails and external proof points: empowerment, purposeful action, clever creativity, and a human approach. These weren’t marketing fluff. They were designed to shape how the business operates from the inside out.
From there, we built a brand system that translated strategy into experience. The visual identity balanced data and humanity. Bold typography and tech-inspired gradients communicated expertise and precision. Warm photography and approachable layouts gave the brand its accessibility and trust.
Messaging followed the same logic. No jargon. No vague promises. Every line reframed digital marketing in outcomes clients could see and feel. It’s a growth system that makes Clever’s difference visible.
Clever now shows up exactly as it works: not as another agency, but as the partner defining what marketing should look like in home improvement.
We’d love to partner with you and your team.
We partner with the world’s most ambitious companies—at every stage of growth. By understanding your unique challenges and opportunities, we design tailored solutions to move your business forward. Let’s talk about what’s next.
