Influry

The Solution

We killed the pastels. Ditched the lifestyle photography. Stopped trying to look "social media friendly." That's what everyone else does.

Instead, we built something sharp. A wordmark that breaks at the F. Not broken. Breaking through. Black and white for authority. Orange for the spark. Photography pulled from fashion editorials because Influry operates at culture's edge, not in your Instagram feed.

The real move was repositioning the entire conversation. While everyone else fights over who has the biggest influencer network, Influry changed the game. They stopped selling influence as a commodity and started selling it as a business tool.

"We campaign. You champagne." This became the rallying cry. Playful but pointed. It captures everything Influry is about. They do the work. You pop bottles. They handle the complexity. You celebrate the results. It's irreverent because this industry takes itself way too seriously. It's confident because when you've been winning since day one, you're allowed to have fun with it.

The line works because it's true. Influry doesn't just run campaigns. They deliver the kind of results worth celebrating. ROI that makes CFOs smile. Creative that makes CMOs famous. The perfect balance of substance and swagger.

"Where creativity meets ROI" is the promise. "We campaign. You champagne" is the proof. Together, they position Influry exactly where they belong. Above the noise. Beyond the hype.

In an industry still selling followers, Influry became the leader by selling something else entirely. Results worth toasting.