How To Achieve Brand Authenticity

In this blog post we will explore how you can establish your business's authenticity as well as other easy ways to reach out and engage with consumers.

We’ll also discuss how branding yourself and your business can boost your public awareness and authentic self.

Do you need help with your brand strategy? Brand positioning? or long term brand campaign management?

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What Is Brand Authenticity?

Brand authenticity is the transparency you provide to your community and the public.  

Brand authenticity is honesty and perception intertwined. It’s what makes people stay loyal to your business.

During this digital age, people are exposed to so much content and advertisements. Today, people are looking for something more, something to connect with when it comes to supporting businesses and making purchases. It's not just about your product but your brand story, too.

When crafting your brand and building your business, focus on how you can create your brand story through authentic storytelling. With this, you set a foundation of credibility and trust.

Brand authenticity has four key components:

• Continuity: the brand being faithful to itself
• Credibility: being true to its consumers
• Integrity: the motivation of caring about the customers and taking responsibility
• Symbolism: support consumers in being true to themselves  

With these four key components, we see that authenticity dives into more than just a trait of a business. It ties into your customer's decision-making because authenticity has psychological value, too.

What your customer’s support speaks to their personal authenticity.

We have to take a look at what our customers want.

According to this research and survey, 90 percent of consumers state that authenticity is important when it comes to supporting businesses.

It also shares that 51 percent of consumers feel that less than half of businesses create authentic content compared to the 92 percent of marketers believing that almost all of the content they create is.

As we bridge this gap, we see the importance of branding. At The Branded, we can provide your business all the branding and marketing needs so that you can be seen and heard. This is so that your authentic self is presented honestly and creatively, too.

Brand authenticity is how you are being true to “the why” aspect of your business and your consumers. It’s how you be true to your values and why you are in the business you are in today.

Brand authenticity is your business caring about your customers and taking accountability for your actions.

It’s the symbol of supporting your audience in being true to themselves.

Now that you know what brand authenticity is, are you adding meaning to people’s lives with your authentic brand building?

How Important Is Brand Authenticity

The short answer? Super important.

If you want to grow further with your business and create a respectable brand, it’s imperative to connect with your community honestly and openly.

With millennials, an overwhelming 90 percent say that brand authenticity is at the top of their priority when it comes to supporting business. Generation X is at eighty-five percent, and Boomers are at an eighty percent.

The main takeaway is that brand authenticity is the key to the longevity of your business.

Keep in mind that your customers are supporting more than your product or service. They are also supporting your brand story and brand development.

They are not just buying what you provide, they are also purchasing your vision and brand image.

Your customers want to know if what you stand for is in line with what they stand for as individuals.

Another thing is that people want to support a cause, a business that sees the importance of certain things. They want to support what matters.

For example, if customers are looking for ethically sourced clothing, they want to see that the company is transparent in their system.

They might be wondering a few things.

Is the company paying a liveable wage to their garment workers? Is their fabric gathered and sourced from local areas? Is the brand as a whole representing how the customer wants to be perceived?

It all connects. What customers value and connect with will directly line up with what they subscribe to.

You want an authentic brand story to communicate and resonate with your audience in hopes that they support you in the long run.

Achieving Brand Authenticity With The Branded

At The Branded, brand authenticity is an important factor that we tie into our client’s businesses.

We make sure that their business does well with the help of our services.

From branding, creative campaigns, strategy, public relations to web development and production, we have it covered. We can help you with all of it.

We prioritize your authentic brand story and your objectives to set a foundation that represents you.

When it comes to branding, we know the importance of connecting with your audience. We want our clients to have everything they need, from brand bibles, marketing strategies, PR campaigns to logo creations, depending on what they need.

As experts in this field, we also recognize wanting to be branded with authenticity in mind. We value this–since we also strive to not just show authenticity, but embody it as individuals and a team that strives for honest work.

We help you create an emotional connection with your audience to build trust.

It all starts with an idea, and that idea needs a team of brand experts. We can be that for you.

With our honest and transparent pricing, we produce outcomes that help you achieve brand authenticity.

Let’s now look at how to achieve brand authenticity!