Advanced Clinicals
Branding
Creative
Print & Packaging
Fashion & Beauty
Background
The Challenge
“Clinical” skincare had become shorthand for expensive, insider-only, and hard to navigate. Shoppers wanted real results but were overwhelmed by claims, unsure which actives mattered, and worried they would use potent ingredients incorrectly. The very brands promising science often made the journey more confusing, while affordable options rarely felt truly clinical. Advanced Clinicals asked us to refresh the brand so the promise was unmistakable: proven, science-backed formulas you can understand, afford, and use correctly at home.
01. The Solution
We treated “clinical, made accessible” as both positioning and operating system. The identity stayed clean and modern to signal rigor, then layered warmth and guidance so shoppers felt supported, not lectured. In the guidelines, we codified a brand feeling of clinical, accessible, modern, and guiding, with bright color pops balanced by generous white space and highly legible typography to build trust at a glance. Photography and iconography were specified to feel bold yet human, reinforcing the blend of evidence and empathy.
Packaging became the front line of education. Each SKU leads with the hero ingredient in large, plain language; the top benefits are clearly stated on the face; collections are color-coded so shoppers can navigate by concern; “Made in USA” is visible; and a QR code unlocks deeper usage guidance. Materials and finishes keep the system elevated yet simple to read on a crowded Amazon shelf: matte whites, precise pops of color by collection, and subtle effects that feel “clinical” without feeling cold. The net effect is lower cognitive load, higher confidence, and fewer barriers to choosing the right active.
Behind the shelf, we grounded the story in proof. The positioning centers on in-house scientists formulating targeted, ingredient-first solutions; clear “how to use” guidance; and a purpose of making well-studied actives available to everyone, not just clinic clients. By owning R&D and manufacturing, Advanced Clinicals can move fast with new science while holding price points that invite trial and repeat. The rebrand turned that operational advantage into a customer promise that is obvious the moment you see the bottle.
Outcome
A brand system where design teaches, packaging guides, and price invites. Clinical credibility is now visible, usage is clearer, and the path from curiosity to correct routine is shorter. Advanced Clinicals shows that you do not have to spend more to get ingredients that work; you just need a brand built to make science usable.
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