Aromatech
Brand Strategy & Positioning
Growth
Website Design & Development
Retention Marketing
Consumer Goods
Background
The Challenge
When Aromatech first approached us, , “scent marketing” was a term few had ever heard. A handful of companies piped fragrance into casinos, hotels, and retail environments, but the practice lived entirely behind the curtain. Pricing was hidden, products weren’t accessible, and the idea of “owning” scent marketing outside of corporate contracts simply didn’t exist.
Aromatech had the expertise and technology, but the industry’s closed model capped their growth. At the same time, consumers were beginning to demand new ways to elevate their environments — homes, offices, even real estate showings. inside an industry model designed for opacity. Growth had flatlined. The brand had no cultural relevance. The opportunity wasn’t to sell more machines. It was to reimagine what the category could be.
01. Our Insight
The core insight was deceptively simple: scent marketing didn’t just belong in casinos and hotels. It belonged in everyday life. But to make that leap, the entire business model had to change.
So we pushed Aromatech to make a radical move: open the gates. Show pricing. Allow direct purchase. Build a subscription program. And most importantly, educate the market on what scent marketing (and now, home secenting) was and why it mattered.
This was not a client request. It was our conviction. We saw the opportunity before the industry did, and we turned a B2B supplier into the first scent marketing brand consumers could actually access.
That single shift reframed the industry. What competitors hid, Aromatech displayed. What was once invisible became aspirational. And by being first to market with this model, Aromatech set the standard the rest of the category is still chasing.
02. Brand Transformation
We built Aromatech’s transformation on two fronts: strategy and system.
Strategically, we repositioned the brand from a behind-the-scenes supplier into a category leader with a clear promise: scenting made simple, intentional, and available to all. The brand narrative was no longer about trade secrets, stats and marketing, but about lifestyle. About creating moods, experiences, and memories at home or in business.
Systemically, we rebuilt the entire customer journey:
- A new brand identity and website that made the practice of scenting legible, desirable, and easy to adopt.
- Transparent ecommerce with pricing and direct checkout.
- Subscription programs that turned scenting from a one-off purchase into an everyday ritual.
- Retention marketing programs to educate, retain, and grow loyalty.
The transformation was structural at the core. We rewired the business model and gave Aromatech the tools to lead.
03. Brand Application
The results were immediate — and exponential. On day one of launch, sales spiked, validating what we already knew: the demand had always been there, it was just locked behind friction. Within the first year, Aromatech grew 10x year-over-year, transforming from a $1M B2B business into a category leader.
The founder has since credited this strategy as the single most significant change in the company’s history. By opening pricing, creating a subscriptio and retention program, and educating the market, Aromatech not only scaled, but defined the category.
Today, the space is crowded with competitors. But because we got Aromatech there first, they hold the credibility of being the brand that showed the world what scent marketing could be.
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