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Ecom North Summit

From zero to sold out. Turning a shipping company's idea into the business event everyone has to attend.
Services we Provided

Branding

Content Marketing

Website Design & Dev

Industry

Art & Culture

Professional Services

A laptop screen displays the Ecom North Summit website with a neon yellow background. The bold black text reads, “Welcome to Ecom North Summit, September 6, 2024, Sheraton Centre Toronto,” presented by Stallion.

Background

The Challenge‍

Stallion Express came to us with an ambitious idea: launch Ecom North Summit as their new way to engage the e-commerce ecosystem. They had the vision and industry credibility. What they didn't have was a brand that could transform an idea into a movement.

But launching a first-time summit in a saturated conference landscape meant competing with established players. The same panels. The same networking. The same forgettable experiences. The e-commerce community was conference-fatigued and skeptical.

The strategic challenge: How do you build instant credibility for something that doesn't exist? How do you make industry leaders clear their calendars for an unproven event? How do you create FOMO for a first-timer?

We needed to build a brand that felt inevitable, not experimental.

About Image
Close-up of the Ecom North Summit landing page featuring the event date, location, and navigation menu with “About, Agenda, Speakers, Partner with us, Get Your Ticket.” The background is bright neon yellow with geometric black line accents.
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About Image
Our Approach

01. Insight

The entire business event industry operates on one dying assumption: People come for content. Wrong. Dead wrong. You can get content anywhere. YouTube. Podcasts. That newsletter you'll read later (you won't).

What you can't get anywhere? Collision.

Real humans. Real energy. Real moments that change trajectories. The conversation at the coffee break that lands your next round. The dinner seat assignment that becomes your next co-founder. The random encounter that shifts everything.

We positioned Ecom North Summit as the collision point. Not where you learn about the future—where you build it. Not networking, but community.

This wasn't about fixing conferences. This was about showing every business organization what community actually looks like in 2024.

About Image
A web page design for Ecom North Summit with a black-and-white image of a man overlaid with a neon green play button. The page highlights event benefits with bold text, icons, and purple call-to-action boxes.
Continuation of the Ecom North Summit webpage featuring detailed event benefits such as learning from experts, tailored content, and community networking. The layout includes futuristic neon yellow and purple callouts with tech-inspired icons.

02. Brand Transformation

Strategic Positioning

First, we rejected the tired business event playbook. No corporate blues. No handshake logos. No "thought leadership" clichés that plague everything from chamber mixers to trade association conferences.

Instead, we positioned Ecom North Summit at the intersection of industry authority and creative energy. 

They weren't hosting speakers, they were convening visionaries. Instead of networking, it was community building. Every decision needed to reinforce this truth.

Visual Architecture

We brought these insights to life and built a brand that moved like business actually moves—fast, dynamic, unpredictable.

Typography sharp and modern, unapologetically bold. Geometric forms and vivid colors, creating constant motion and possibility. Each element working in concert to create something unmistakably current: professional but not predictable, bold but not brash, inclusive but undeniably premium.

The identity scales effortlessly from digital campaigns to physical environments, maintaining impact while allowing for evolution. Built for any organization ready to lead their business community forward.

The identity had one job: Make people stop scrolling and start registering.

A grid of 12 futuristic neon yellow symbols on a black background, each featuring geometric shapes like circles, arrows, and lines, representing digital and tech-inspired brand elements.
Four vertical Ecom North Summit lanyard badges with bold graphic designs. Each badge features neon green, purple, black, or beige backgrounds with geometric patterns, the Ecom North logo, and a speaker’s name.
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03. Market Momentum

Website Architecture & Design

We architected a digital experience designed to do one thing: convert curiosity into commitment. No wasted motion. No unclear value propositions.

We mapped every micro-decision from landing to checkout. Killed the friction. Killed the corporate speak. Replaced "Learn from industry leaders" with reasons that actually matter. We created a brand and website that:

  • Showed outcomes, not agendas
  • Created FOMO, not features
  • Sold transformation, not tickets
An outdoor wall-mounted sign for Ecom North featuring a large neon green geometric “A” shape on a black background with the event logo in white.
A black sidewalk sign promoting Ecom North Summit with the text “Canada’s #1 eCommerce Conference” and the event date, September 6, 2024. The neon yellow logo is displayed at the bottom.
Three illuminated event posters side by side. The first is purple with the Ecom North logo and event date, the second beige with the Ecom North logo, and the third neon yellow with bold black text highlighting the event’s target audience: eCommerce leaders

04. Impact

From first-time event to annual institution. We created a brand system built to evolve. The 100% sell-out proved the model. The flexible design system ensures it stays fresh year after year. Now Ecom North Summit isn't just an event, it's the moment the industry can't afford to miss.

  • 100% sell-out for inaugural event
  • Annual framework established with repeatable systems for sustained growth
  • Flexible brand architecture that adapts for each summit while maintaining core identity
Two large illuminated wall screens in a dark venue. One features the word “NORTH” in bold black text on neon yellow, while the other shows the Ecom North logo on a purple background. Attendees stand nearby.
About Image
About Image

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We partner with the world’s most ambitious companies—at every stage of growth. By understanding your unique challenges and opportunities, we design tailored solutions to move your business forward. Let’s talk about what’s next.

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Featured Case Studies

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Glass Lewis
Modernizing the Proxy Industry’s Most Trusted Name.
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drTung’s
From a natural oral care niche to an e-commerce powerhouse.
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Paren
Igniting Real Change with Data and Technology.
Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the Proxy Industry’s Most Trusted Name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
Repeating pattern of Acknowledge amber dropper bottles with white labels featuring hemp extract products like Sour Suver Haze and Forbidden V.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
drTung’s
From a natural oral care niche to an e-commerce powerhouse.
Three illuminated posters in a dark hallway. Left: orange with text ‘Powering Electric Mobility’ and Paren logo. Center: purple with waves and ‘Electric Future.’ Right: pink geometric pattern with ‘EV Technology’ and Paren logo.
Paren
Igniting Real Change with Data and Technology.
Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the Proxy Industry’s Most Trusted Name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
Repeating pattern of Acknowledge amber dropper bottles with white labels featuring hemp extract products like Sour Suver Haze and Forbidden V.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
drTung’s
From a natural oral care niche to an e-commerce powerhouse.
Three illuminated posters in a dark hallway. Left: orange with text ‘Powering Electric Mobility’ and Paren logo. Center: purple with waves and ‘Electric Future.’ Right: pink geometric pattern with ‘EV Technology’ and Paren logo.
Paren
Igniting Real Change with Data and Technology.
Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the Proxy Industry’s Most Trusted Name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
Repeating pattern of Acknowledge amber dropper bottles with white labels featuring hemp extract products like Sour Suver Haze and Forbidden V.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
drTung’s
From a natural oral care niche to an e-commerce powerhouse.
Three illuminated posters in a dark hallway. Left: orange with text ‘Powering Electric Mobility’ and Paren logo. Center: purple with waves and ‘Electric Future.’ Right: pink geometric pattern with ‘EV Technology’ and Paren logo.
Paren
Igniting Real Change with Data and Technology.