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Fearless Grad

Turning academic fear into confidence.
Services we Provided

Branding

Creative

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Industry

Professional Services

Flat lay of Fearless Grad branded stationery, tote bag, mug, and brochures with bold typography reading “Helping you become a PhD and change maker.”

Background

01. The Challenge

Graduate school applications are designed to be intimidating. Complex processes, unspoken academic norms, and fierce competition leave even the brightest students doubting themselves. Most consultancies offered only transactional editing or test prep, which did little to address the deeper issue: the fear and impostor syndrome holding applicants back. Fearless Grad needed to stand apart as more than a proofreading service. It needed to become a brand of empowerment — one that could transform how applicants saw themselves and their chances.

Fearless Grad promotional booth with geometric red, navy, and light blue patterns and “FG” logo, set up at a student event with people walking by.
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Close-up of Fearless Grad folder design featuring abstract red and blue geometric shapes alongside the brand’s serif logo.
Branded travel tumbler in burgundy with Fearless Grad geometric graphics and the phrase “It’s Dr. Actually…” printed in white.
Our Approach

02. The Solution

We built the Fearless Grad brand around its true differentiator: confidence. Instead of focusing solely on the application process, the brand was built as a partner in mindset. It became a consultancy that empowers applicants not just to gain acceptance, but to step into graduate school ready to thrive as future PhDs.

The visual system walks a tightrope: rigorous enough for Ivy League credibility, bold enough to cut through the beige noise of higher ed. We deployed traditional typography to signal education, then disrupted it with electric colors and kinetic graphics that practically vibrate with possibility. Every touchpoint reinforces the same message: you belong here.

Most importantly, the branding gave Fearless Grad the look and feel of a company with reach and staying power. It signaled that this was not just one consultant, but a platform designed to support many students across many programs. The result was a consultancy that inspired trust today and carried the potential to scale tomorrow.

Set of 10 geometric icons in red, designed on a grid system for Fearless Grad’s brand identity.
Back view of a person wearing a Fearless Grad branded sweatshirt and red cap with FG initials, standing against a geometric patterned backdrop.
Red Fearless Grad-branded pen displayed upright on a light blue block background.
Smartphone screens showcasing Fearless Grad’s Instagram posts, student success stories, and application tips, arranged in a flat lay with line art accents.
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Computer screen displaying Fearless Grad’s website homepage with call-to-action “Sign up for the waitlist” and a photo of a smiling student.
Man carrying a cream tote bag printed with Fearless Grad’s bold geometric shapes in red, navy, and teal.
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“Super knowledgeable and willing to share that knowledge with me (a business owner with limited design experience). I really value knowing more details and the ins and outs of why decisions are made, instead of someone just handing me a document and saying 'ta da' all done. I loved the branding package they created for me, and I'm excited to put it to use!”
- Natalie Morse, Founder, Fearless Grad

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Featured Case Studies

Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
Repeating pattern of Acknowledge amber dropper bottles with white labels featuring hemp extract products like Sour Suver Haze and Forbidden V.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
Three illuminated posters in a dark hallway. Left: orange with text ‘Powering Electric Mobility’ and Paren logo. Center: purple with waves and ‘Electric Future.’ Right: pink geometric pattern with ‘EV Technology’ and Paren logo.
Paren
Igniting real change with data and technology.
Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
Repeating pattern of Acknowledge amber dropper bottles with white labels featuring hemp extract products like Sour Suver Haze and Forbidden V.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
Three illuminated posters in a dark hallway. Left: orange with text ‘Powering Electric Mobility’ and Paren logo. Center: purple with waves and ‘Electric Future.’ Right: pink geometric pattern with ‘EV Technology’ and Paren logo.
Paren
Igniting real change with data and technology.
Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
Repeating pattern of Acknowledge amber dropper bottles with white labels featuring hemp extract products like Sour Suver Haze and Forbidden V.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
Three illuminated posters in a dark hallway. Left: orange with text ‘Powering Electric Mobility’ and Paren logo. Center: purple with waves and ‘Electric Future.’ Right: pink geometric pattern with ‘EV Technology’ and Paren logo.
Paren
Igniting real change with data and technology.
Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
Repeating pattern of Acknowledge amber dropper bottles with white labels featuring hemp extract products like Sour Suver Haze and Forbidden V.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
Three illuminated posters in a dark hallway. Left: orange with text ‘Powering Electric Mobility’ and Paren logo. Center: purple with waves and ‘Electric Future.’ Right: pink geometric pattern with ‘EV Technology’ and Paren logo.
Paren
Igniting real change with data and technology.