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Littl

Salon-quality haircare, made for the littlest clients.
Services we Provided

Branding

Creative

Naming

Print & Packaging

‍

Industry

Consumer Brands

Baby shampoo and face cream packaging with playful duck design and tagline ‘Tears Be Gone’ from a premium children’s haircare brand."

Background

The Challenge

The children’s personal care market was stuck between two unsatisfying extremes. Conventional kids’ shampoos were packed with harsh chemicals and artificial fragrances. Natural alternatives existed, but they often fell short on performance, leaving parents forced to choose between safe or effective.

Beyond ingredients, there was also a perception gap. Most baby and kids’ haircare packaging leaned heavily into cartoonish cues that spoke down to parents, or generic bottles that failed to inspire trust. Nothing on the shelf looked like it belonged in a professional salon, yet parents wanted products that were not only gentle enough for babies but premium enough to trust.

The opportunity was to create a new category: salon-quality haircare for babies and kids, designed with the same rigor and style as adult products, but with clean, pediatrician-approved ingredients.

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Toddler body cream bottle with rainbow illustrations, labeled ‘Tears Be Gone,’ pediatrician-approved children’s personal care packaging.
Our Approach

01. The Solution

We saw an opening to elevate kids’ haircare into something parents would feel proud to use and display — a brand that carried the professionalism of salon products but the warmth and playfulness of childhood.

The solution started with naming. Littl was deliberately short, modern, and adaptable. It signaled the 

The identity system extended that duality. Clean typography and minimal packaging design spoke to premium performance, while custom illustrations introduced subtle whimsy — raindrops, clouds, rainbows — that signaled gentleness and joy without feeling juvenile. Soft pastels balanced the sophistication with approachability.

The tagline, “Clean Ingredients, Clean Kiddos,” tied the story together: safe, sustainable, and scientifically proven care that doesn’t compromise on quality.

The result was more than a product line. It was a new standard in children’s haircare. One that parents could trust, professionals could respect, and kids could grow up with.

Flatlay of baby bath moments, branding illustrations, and children’s shampoo packaging featuring tagline ‘Clean Ingredients, Clean Kiddos.’
Soft children’s blanket featuring geometric pastel patterns and Littl brand logo, representing premium kids’ lifestyle product design.
Instagram profile mockup of children’s personal care brand Littl, highlighting clean aesthetic, playful colors, and premium product photography.
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Littl brand logo displayed against a soft cloud background, symbolizing clean, gentle, and safe children’s haircare branding.
Minimal pastel rainbow and sun pattern design used in Littl children’s product packaging and branding visuals.
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“The Branded completely understood what we were trying to do. From the name to the logo, the packaging, and even the custom illustrations, they took our vision and elevated it into a brand that feels modern, premium, and playful all at once. I am very happy with the partnership.”
- Kieran Walsh, Founder, Littl

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Featured Case Studies

Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
Repeating pattern of Acknowledge amber dropper bottles with white labels featuring hemp extract products like Sour Suver Haze and Forbidden V.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
Three illuminated posters in a dark hallway. Left: orange with text ‘Powering Electric Mobility’ and Paren logo. Center: purple with waves and ‘Electric Future.’ Right: pink geometric pattern with ‘EV Technology’ and Paren logo.
Paren
Igniting real change with data and technology.
Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
Repeating pattern of Acknowledge amber dropper bottles with white labels featuring hemp extract products like Sour Suver Haze and Forbidden V.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
Three illuminated posters in a dark hallway. Left: orange with text ‘Powering Electric Mobility’ and Paren logo. Center: purple with waves and ‘Electric Future.’ Right: pink geometric pattern with ‘EV Technology’ and Paren logo.
Paren
Igniting real change with data and technology.
Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
Repeating pattern of Acknowledge amber dropper bottles with white labels featuring hemp extract products like Sour Suver Haze and Forbidden V.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
Three illuminated posters in a dark hallway. Left: orange with text ‘Powering Electric Mobility’ and Paren logo. Center: purple with waves and ‘Electric Future.’ Right: pink geometric pattern with ‘EV Technology’ and Paren logo.
Paren
Igniting real change with data and technology.
Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
Repeating pattern of Acknowledge amber dropper bottles with white labels featuring hemp extract products like Sour Suver Haze and Forbidden V.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
Three illuminated posters in a dark hallway. Left: orange with text ‘Powering Electric Mobility’ and Paren logo. Center: purple with waves and ‘Electric Future.’ Right: pink geometric pattern with ‘EV Technology’ and Paren logo.
Paren
Igniting real change with data and technology.