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My Therapist Ghosted Me

Turning unfiltered conversations into a cultural brand.
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Branding

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Art & Culture

MTGM ghost character with headphones and yellow shoes on a vibrant purple background with pink scribble lines and bold yellow “MTGM” text.

Background

The Challenge

My Therapist Ghosted Me had already built a loyal following with its irreverent take on mental health, relationships, and modern life. However, the podcast's visual identity wasn't matching the energy and personality that hosts Joanne McNally and Vogue Williams brought to every episode. In an saturated podcast market where comedy and mental health content increasingly overlap, the brand needed to visually communicate its unique position: serious topics handled with humor, vulnerability wrapped in wit. Our goal was to create a visual system that could turn casual listeners into devoted fans who'd proudly wear the merch and share the content.

Minimalist MTGM logo design with the ghost character in headphones next to bold yellow text “MTGM” on a purple background.
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Woman on an airplane wearing a yellow MTGM cap with the ghost logo, resting on a teddy bear and headphones around her neck.
A smartphone screen close-up with the MTGM podcast app icon featuring a cartoon ghost wearing headphones on a purple background.
Our Approach

01. The Solution

Embracing the Absurd with Strategic Playfulness

The redesigned logo literally visualizes the podcast's cheeky title - a ghost wearing headphones becomes the perfect metaphor for both the "ghosting" concept and the listening experience. The energetic squiggles radiating from behind create movement and chaos, reflecting the unpredictable nature of the conversations. This bold, punchy visual language extends throughout the brand system with high-contrast colors that can flex from Instagram stories to tour posters. By leaning into the absurdity rather than trying to balance it with conventional "wellness" aesthetics, the rebrand positions MTGM as the anti-self-help podcast - where real talk happens without the pretense. The result is a brand that's instantly recognizable, infinitely memeable, and perfectly captures the show's essence: therapy might ghost you, but these conversations won't.

Two women recording a podcast at a table with microphones, smiling and holding hands, with bold yellow text overlay reading “MTGM LIVE NOW!”.
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Person wearing a bright yellow hoodie with the MTGM ghost logo printed on the back, sitting in a dark room with dramatic lighting.
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Featured Case Studies

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Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
Repeating pattern of Acknowledge amber dropper bottles with white labels featuring hemp extract products like Sour Suver Haze and Forbidden V.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
Three illuminated posters in a dark hallway. Left: orange with text ‘Powering Electric Mobility’ and Paren logo. Center: purple with waves and ‘Electric Future.’ Right: pink geometric pattern with ‘EV Technology’ and Paren logo.
Paren
Igniting real change with data and technology.
Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
Repeating pattern of Acknowledge amber dropper bottles with white labels featuring hemp extract products like Sour Suver Haze and Forbidden V.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
Three illuminated posters in a dark hallway. Left: orange with text ‘Powering Electric Mobility’ and Paren logo. Center: purple with waves and ‘Electric Future.’ Right: pink geometric pattern with ‘EV Technology’ and Paren logo.
Paren
Igniting real change with data and technology.
Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
Repeating pattern of Acknowledge amber dropper bottles with white labels featuring hemp extract products like Sour Suver Haze and Forbidden V.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
Three illuminated posters in a dark hallway. Left: orange with text ‘Powering Electric Mobility’ and Paren logo. Center: purple with waves and ‘Electric Future.’ Right: pink geometric pattern with ‘EV Technology’ and Paren logo.
Paren
Igniting real change with data and technology.