OM HOME
Branding
Creative
Print & Packaging
Website Design & Dev
Fashion & Beauty
Consumer Brands
Background
The Challenge
South Asian beauty has shaped global rituals for centuries — from turmeric masks to Ayurvedic oils — but in North America, these traditions were often fragmented, hidden, or misrepresented. Mainstream retailers focused on Western beauty ideals, leaving Desi-founded brands underrepresented and difficult to access.
Consumers faced two problems: South Asian customers lacked a trusted destination to find products that reflected their heritage, while non-Desi consumers who were curious about Ayurvedic or traditional beauty had no approachable way to discover them. The category was either overly commercialized or trapped in stereotypes, making it hard for people to trust authenticity.
The opportunity was clear: create a platform that could bring the richness of Desi beauty into the modern global conversation — celebrating heritage, while building trust and accessibility for all.
02. The Solution
The challenge wasn’t simply curating South Asian beauty products. It was about rewriting the narrative around them. In North America, Ayurvedic and Desi beauty traditions were often treated as novelties — exotic, folkloric, or “DIY hacks” on social media — rather than the centuries-old, science-backed systems they are. This framing diminished their value and undermined trust.
Our insight was that OM Home could reframe South Asian beauty as both heritage and authority. Instead of treating it as a niche within Western beauty, OM Home could become the source for legitimate, luxurious, and efficacious Desi products. In doing so, OM Home would not only serve the South Asian diaspora hungry for representation, but also invite global consumers to embrace these rituals with respect and trust.
We built the OM Home identity to reflect this duality: sophisticated enough to stand beside global retailers, yet rich with cultural cues that honored its roots.
Ready to grow?
Book a free discovery call.
We partner with the world’s most ambitious companies—at every stage of growth. By understanding your unique challenges and opportunities, we design tailored solutions to move your business forward. Let’s talk about what’s next.
