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Spyce Girlz

Better-for-you blends with personality.
Services we Provided

Branding


Website Design & Dev

Industry

Food & Drink

Background

The Challenge

Spyce Girlz had all the right ingredients – a passionate young founder, health-conscious spice blends free from additives, and a memorable brand story. Yet the brand was struggling to communicate its unique value in a crowded marketplace. While Lily's entrepreneurial spirit and commitment to natural ingredients resonated authentically, the brand positioning lacked the strategic clarity needed to connect with time-pressed families and professionals seeking both convenience and culinary creativity. The existing brand elements had personality but needed strategic refinement to better convey the brand's dual promise of quality and playfulness.

About Image
About Image
Person holding a cream tote bag with the bold text “Spyce Club” and colorful illustrations of herbs and vegetables in red, purple, and green.
Laptop on a wooden surface displaying the Spyce Girlz website with bold colors, spice blend packaging, and the headline “Spyce It Right!” against an orange background.
Our Approach

The Solution

Our strategic insight centered on amplifying what made Spyce Girlz inherently special: the intersection of youthful creativity and sophisticated flavor profiles. Working within the existing packaging and vibrant color palette, we sharpened the brand to better tell Lily's story – developing messaging that positioned Spyce Girlz as the gateway to effortless culinary creativity. We crafted a brand narrative that speaks directly to busy home cooks who crave both convenience and inspiration, emphasizing how one simple sprinkle transforms ordinary meals into extraordinary experiences. The new Shopify website became the primary vehicle for this refined strategy, featuring bold visuals that celebrate the joy of cooking, while the website became an intuitive shopping experience that mirrors the brand's promise of simplicity. 

By maintaining the brand's authentic visual identity while elevating its digital presence and strategic positioning, we helped Spyce Girlz evolve from a young entrepreneur's dream into a compelling lifestyle brand that empowers customers to "spyce up their culinary creativity, the easy way.”

About Image
Young woman wearing a purple apron with yellow “Spyce Girlz” text, standing in a kitchen with white tiled walls, holding a dish towel.
A-frame sign with Spyce Girlz branding reading “Better tasting spice blends” in bold yellow text on purple, with bowls of food against a red background.
Four smartphone screens displaying Spyce Girlz’s mobile website with product images, recipes, brand storytelling, and colorful layouts in yellow, orange, and green.
About Image
Colorful bowl of rice, seared tuna, cucumbers, kale, and edamame on a bright orange surface with purple pepper illustrations.
Man cooking in a kitchen, wearing a black t-shirt with red text “Spyce it Right!” and a red apron, with Spyce Girlz spice blend packaging placed in the scene.
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Featured Case Studies

Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
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Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
Three illuminated posters in a dark hallway. Left: orange with text ‘Powering Electric Mobility’ and Paren logo. Center: purple with waves and ‘Electric Future.’ Right: pink geometric pattern with ‘EV Technology’ and Paren logo.
Paren
Igniting real change with data and technology.
Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
Repeating pattern of Acknowledge amber dropper bottles with white labels featuring hemp extract products like Sour Suver Haze and Forbidden V.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
Three illuminated posters in a dark hallway. Left: orange with text ‘Powering Electric Mobility’ and Paren logo. Center: purple with waves and ‘Electric Future.’ Right: pink geometric pattern with ‘EV Technology’ and Paren logo.
Paren
Igniting real change with data and technology.
Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
Repeating pattern of Acknowledge amber dropper bottles with white labels featuring hemp extract products like Sour Suver Haze and Forbidden V.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
Three illuminated posters in a dark hallway. Left: orange with text ‘Powering Electric Mobility’ and Paren logo. Center: purple with waves and ‘Electric Future.’ Right: pink geometric pattern with ‘EV Technology’ and Paren logo.
Paren
Igniting real change with data and technology.
Two stacked Glass Lewis reports with bold circular graphics in blue and orange on the covers, emphasizing the brand’s modern design.
Glass Lewis
Modernizing the proxy industry’s most trusted name.
Large outdoor posters for Eyecart showcase skincare and eye care products. Smiling models hold bottles and apply products, paired with clean typography and soft, neutral backgrounds. A passerby walks in front of the display.
Eyecart
Making clinical eye care feel like self-care.
Repeating pattern of Acknowledge amber dropper bottles with white labels featuring hemp extract products like Sour Suver Haze and Forbidden V.
Acknowledge
We scaled a category disruptor by telling the story behind the source.
Smartphone screen displays Dr. Tung’s promotional ad with headline “Make the Switch” and a smiling model holding an oral care product. The phone rests on a textured blue surface.
DrTung’s
From a natural oral care niche to an e-commerce powerhouse.
Three illuminated posters in a dark hallway. Left: orange with text ‘Powering Electric Mobility’ and Paren logo. Center: purple with waves and ‘Electric Future.’ Right: pink geometric pattern with ‘EV Technology’ and Paren logo.
Paren
Igniting real change with data and technology.