Design System

A design system is a structured collection of reusable visual components, patterns, and rules that guides how a brand’s visual identity is implemented across products, platforms, and marketing materials. It includes design assets (buttons, icons, grids), style standards (colors, typography, spacing), and usage guidelines that ensure consistency and efficiency. Design systems help teams build interfaces and experiences that feel unified and true to the brand — whether on a website, app, or printed collateral. Wikipedia