Look Optometry
Identity and marketing for a Vancouver optometry clinic
The Modern Optometrist
Look Optometry and Eyewear is a modern optometrist that honors tradition, knowledge, and dedication to excellence. Their goal is simple: to offer a premium experience for clients of all ages while utilizing the latest technology in eye care.
We created a new brand identity for the optometrist that expertly juxtaposes modern and traditional elements to exemplify their commitment to delivering premium and classic service, backed up by the latest technology and knowledge.
We started working with Look to overhaul their brand, and drive growth. This included designing a playful new tagline and clean, sleek branding bolstered by a modern website. Our professional team of experts worked to revamp visuals and messaging to show clients why Look Optometry is different from every other optometrist – all with the purpose of drawing in new customers and retaining existing ones.
Look Optometry's new brand identity is a perfect blend of luxury and approachability. The color palette, which includes navy, gold, and marble, creates an elegant and classic feel that resonates well with their target customer segment. To further set the brand apart from the competition, we incorporated modern, minimalistic photography and playful illustrations into our rebranding efforts. The result is a unique visual identity that perfectly captures the essence of Look Optometry's premium optometry experience.
What We Did
Brand Positioning
Tag line development
Brand Identity and Guidelines
Logo Design
Website Design and Development
Uniform Design
Print Design
Illustrations
PPC Marketing
Email Marketing
Content Marketing
Industrial design
Framing Success
Our eye-opening marketing led to massive growth and expansion.
The rebranding efforts and marketing campaigns resulted in increased traffic to their website, more leads, and increased revenue. Look Optometry's sales increased by 35% within the first six months of implementing the new marketing strategy.
As a result, Look Optometry and Eyewear has become one of the most sought-after clinics in town and is now opening its second store in a premium location, which we designed to merge traditional design elements with a modern feel.
