NOWATA
Website CRO
Growth Strategy
Creative Services
Performance Marketing
Retention Marketing
Ecommerce
Consumer Brand
Background
In under six months, NOWATA went from inconsistent performance to a scalable, high-converting growth channel powered by a strategic brand refresh and accelerated through performance marketing and retention.
The Challenge
NOWATA makes the first doctor-developed, plant-based soap that physically removes 99.9% of germs without water.
Here is what most people do not know: hand sanitizer kills germs but leaves the dead bacteria on your hands. Hand sanitizer also can’t kill some of the worst (Norovirus we’re looking at you). NOWATA actually removes these nasties. Kinda a big moat, eh? This is a verified scientific claim we helped them validate and own.
The product was legitimately differentiated. But nobody knew it. And the brand was not built to tell that story.
Before working together:
- Traffic was growing, but conversion rates were volatile
- Messaging lacked clarity and conviction
- Their product differentiation was vague
- Performance marketing struggled to scale without heavy discounts
- The brand was stuck at a few thousand dollars per month
Phase 1: Brand Foundation
We rebuilt the brand to sell before the click. That is Brand-Backed Performance. Fix the foundation first. Then scale.
What changed:
- Sharper value proposition and outcome-led messaging
- Clear proof hierarchy across site and ads
- More confident, consistent visual and verbal system
Immediate impact:
Even before paid media ramped, NOWATA saw a lift in baseline performance:
- Higher conversion rates
- More consistent daily revenue
- Improved efficiency without increasing traffic
The brand refresh reduced friction making every visit more likely to convert.
Phase 2: Performance Marketing
Now we had a foundation worth scaling.
Funnel Integration: Every touchpoint reinforced the same core message. Ad to landing page to email to product page. Same story, escalating proof.
Meta Ads: We launched paid acquisition with improved creative, tighter targeting, and landing pages built for conversion. The key was message alignment. Ads did not just drive traffic. They set up the exact promise the landing pages delivered.
Phase 3: Retention Marketing
Retention Engine: Complete email flows and automations. Welcome series. Abandoned cart. Post-purchase. Win-back. The system that turns one-time buyers into repeat customers.
Paid stabilized as creative and copy aligned with the on-site experience. Email became a meaningful revenue driver through repeat purchases and nurturing. And the website evolved into a high-performing sales asset.
This is where results compounded:
6 Month Highlights
- Sessions: +1,800%
- Total sales: +1,500%
- Orders: +1,500%
- Conversion rate: sustained 3%+, peaking above 3.5%
Year over Year
- Conversion rate: Increased 487%
- Total sales increased 4.5K%
The Result
NOWATA had a product that deserved to win. It just needed a brand, a message, and a system that could carry that truth to the right people.
The business transitioned from early traction to controlled, scalable growth.
That's what Brand-Backed Performance does. It builds the infrastructure that makes your marketing actually work.
6 Months. $2K to $85K. Same product. Different story.
We’d love to partner with you and your team.
We partner with the world’s most ambitious companies—at every stage of growth. By understanding your unique challenges and opportunities, we design tailored solutions to move your business forward. Let’s talk about what’s next.
