My Therapist Ghosted Me
Logo Refresh for Vogue Williams and Joanne McNally’s Podcast
From Ghosted to Greatness
Vogue Williams and Joanne McNally, two renowned personalities in the entertainment industry, have created a weekly podcast duo that promises a generous helping of laughter. The podcast's name, "My Therapist Ghosted Me," comes from a real-life experience that Joanne McNally had when her therapist suddenly stopped responding to her calls, emails, and even refused to answer the door at the clinic. The incident left Joanne feeling abandoned, confused, and frustrated, but it also gave birth to an idea that would eventually become the premise of their podcast.
To make their podcast stand out and reach a wider audience, Vogue Williams and Joanne McNally decided to hire a branded agency for a brand refresh. The agency worked closely with the duo to create a unique and memorable brand identity that captures the essence of their podcast.
The Branded Agency created a unique logo for "My Therapist Ghosted Me" that features a charming geometric ghost with simple, elegant lines to create a visually appealing design. The wordmark, which includes the initials of the podcast's name, "MTGM," is rendered in large, thick text to provide a striking contrast to the ghost and add a bold, confident personality to the brand. Together, the logo and wordmark create a cohesive and eye-catching visual identity for the podcast that reflects its distinctive blend of humor, empathy, and mental health awareness.
Logo Design
