Glossary

Pricing strategy is the approach a business uses to set prices for its products or services based on value, costs, demand, competition, and growth goals.

Product Launch is a coordinated marketing effort to introduce a new product or service, driving awareness, interest, and adoption.

Product-market fit is the point where a product or service clearly satisfies a real market need and attracts customers who want, use, and value it.

A Profit & Loss statement, or P&L, is a financial report that shows a business’s revenue, costs, expenses, and profit or loss over a specific period.

Proof Points / Reasons to Believe (RTBs) are the evidence and support that validate a brand’s claims and build trust with its audience.

Public Relations (PR) is the strategic management of a brand’s reputation and visibility through media relations and public communication.

A qualified lead is a potential customer who meets defined criteria indicating a strong likelihood to convert.

Quality Assurance, or QA, is the process of checking systems, products, services, or deliverables to make sure they meet defined standards before they reach customers.

Quality Score is a metric used in paid advertising to measure the relevance and effectiveness of ads, keywords, and landing pages.

A quota is a set target or minimum requirement that a person, team, or business is expected to reach within a specific period.

Rebrand is the strategic process of updating or redefining a brand’s identity, positioning, or messaging to better align with evolving goals, audiences, or market conditions.

Retention is the practice of keeping existing customers engaged and loyal to maximize long-term value.

Retention rate is the percentage of customers, users, or subscribers a business keeps over a specific period of time.

Revenue is the total income a business earns from selling products, services, subscriptions, or other offerings before expenses are deducted.

ROI, or Return on Investment, measures how much value or profit a business gains compared to the amount it spends on an investment.

Runway is the amount of time a business can continue operating before it runs out of available cash, based on its current spending rate.

A sales funnel is the step-by-step journey potential customers move through from first discovering a brand to becoming a lead, buyer, or repeat customer.