Glossary

EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. It is a financial metric used to evaluate a company’s operating performance and profitability.

Economies of scale happen when a business reduces its average costs as production, operations, or output increase.

An edge case is an unusual, rare, or extreme scenario that may fall outside normal use but can still affect how a product, website, system, or experience performs.

Editorial Calendar is a planning tool that schedules what content will be published, when, and where to ensure consistency and strategic alignment.

Elevation is a design technique that uses depth, shadows, layering, or spacing to show how elements relate to each other within a digital interface.

Email Marketing is a direct channel for delivering targeted messages that nurture relationships, drive conversions, and retain customers.

Email Nurture is a sequence of automated emails designed to guide prospects or customers over time with relevant content and offers based on their behavior or lifecycle stage.

An empathy map is a visual tool used to understand what customers think, feel, say, do, need, and struggle with during an experience.

Employer Brand is the perception of a company as an employer, shaped by its culture, values, employee experience, and reputation in the job market.

An empty state is a screen, section, or interface message shown when there is no content, data, results, or activity to display yet.

Endorsed Brand is a brand that maintains its own identity while being visibly supported by a parent or master brand to enhance credibility and trust.

An exit strategy is a planned approach for how a business owner, founder, or investor intends to leave, sell, transfer, merge, or close a company in the future.

Fidelity describes the level of detail, realism, and polish in a design concept, prototype, wireframe, or mockup.

Fixed costs are business expenses that stay the same regardless of how much a company produces, sells, or earns during a specific period.

A user flow is the path a person takes through a website, app, or digital product to complete a specific goal or action.

Font pairing is the process of choosing two or more typefaces that work well together to create contrast, readability, hierarchy, and a cohesive visual style.

Forecasting is the process of using data, trends, and past performance to estimate future outcomes such as sales, revenue, demand, expenses, or growth.

A frame in Figma is a container used to hold, organize, and structure design elements, screens, layouts, components, or interface sections.

Freemium is a business model where users can access a basic version of a product or service for free, with the option to pay for premium features or upgrades.