Glossary

A funding round is a stage of investment where a startup or growing business raises capital from investors to support development, operations, and growth.

Funnel & Journey Thinking is the strategic approach to designing messaging and experiences that guide audiences through each stage from awareness to conversion and loyalty.

Gestalt principles are design and psychology rules that explain how people visually group, organize, and interpret elements as part of a larger whole.

Go-To-Market (GTM) Strategy is a coordinated plan for launching and delivering a product or brand to its target audience through clear positioning, channels, pricing, and messaging.

A grid system is a layout framework that uses columns, rows, margins, and spacing to organize content and create consistent visual structure.

Gross profit is the amount of revenue a business keeps after subtracting the direct costs of producing or delivering its products or services.

Growth rate measures how much a business, metric, or performance indicator increases or decreases over a specific period of time.

A gutter is the space between columns, rows, or layout elements in a grid system, helping create separation, readability, and visual balance.

A hamburger menu is a navigation icon, usually shown as three horizontal lines, that opens a hidden menu on a website, app, or digital interface.

A hero message is the primary headline and supporting copy at the top of a page that clearly communicates value, relevance, and intent within seconds.

A hero section is the top area of a webpage that introduces the brand, communicates value, and directs users toward a primary action.

A heuristic evaluation is a UX review method where experts assess a website, app, or digital product against usability principles to find issues and improvement opportunities.

Visual hierarchy is the arrangement of design elements in order of importance, helping people understand where to look first and how to move through content.

A high-intent audience consists of users who are actively considering or ready to take a specific action, such as purchasing or signing up.

A holding company is a parent company that owns or controls other businesses, assets, or subsidiaries without usually managing daily operations directly.

Holistic branding is an approach that aligns every brand touchpoint to deliver a consistent, meaningful, and unified brand experience.

A hotspot is an interactive or clickable area in a website, app, prototype, image, or digital interface that triggers an action or reveals more information.

Human capital refers to the collective skills, knowledge, experience, creativity, and capabilities of the people within a business.